Senior Media Strategy Director

We Are Saatchi; Dallas (TX); On-site; USD 97,000 - 133,000; Full time

Job summary

We Are Saatchi in Dallas, USA seeks an Associate Media Director to lead media strategy within the Media Strategy team. You will develop and manage communication goals, media budgets, and campaign-level planning, guiding media mix and budget allocations across campaigns.

You will consult channel activation teams, review research, and collaborate with Data & Analytics, Account Strategy, and other groups to shape creative development and communications planning.

Qualifications

• Minimum 7-8 years of Media Planning or Media Strategy Experience.
• Strong experience with national multi-channel media planning.
• Familiarity with cross channel planning tools (including Nielsen Media Impact, Commspoint, Media Radar, Catalyst).
• Understanding of cross channel audience activation using various data sources.
• Ability to synthesize various research studies and reports.
• Ability to work independently and trouble shoot as needed.
• Ability to work collaboratively with multidisciplinary teams.

Responsibilities

• Develop media strategy based upon client objectives.
• Interact directly with cross disciplinary agency teams.
• Connect and collaborate with cross departmental teams to understand and define target audiences.
• Present recommendation to clients for approval and internal teams for activation.
• Consult with channel teams on how target definitions are translated across partners for activation.
• Coaching, guidance, inspirational leadership and performance management of all direct reports.
• Support and inspire the work and the people.
• Other duties as assigned.

Skills

Media Planning

National media planning

Cross-channel tools

Audience activation

Research synthesis

Independent work

Team collaboration

Tools

Nielsen Media Impact

Commspoint

Media Radar

Catalyst

Job description

We Are Saatchi in Dallas, USA seeks an Associate Media Director to lead media strategy within the Media Strategy team. You will develop and manage communication goals, media budgets, and campaign-level planning, guiding media mix and budget allocations across campaigns.

You will consult channel activation teams, review research, and collaborate with Data & Analytics, Account Strategy, and other groups to shape creative development and communications planning.