Senior Media Specialist – Campaign Analytics & Growth

UNAVAILABLE; Phoenix (AZ); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Pet-friendly workplace amenities

On-site dog park

On-site events & adoptions

Top Dog gym

Sit & Stay Café

Lil Paws childcare

Volunteer opportunities

Print Center and business services

Job summary

PetSmart is seeking a Senior Specialist, Media to support planning, execution, measurement and optimization of integrated media campaigns across Enterprise Media, Search and Affiliate programs. You will partner with the Sr.

Manager, Integrated Media to translate priorities into effective plans that drive growth, working across multiple workstreams with agencies and cross-functional partners. The role requires analytical, organized individuals who can prioritize and manage multiple projects,

Qualifications

• 1+ years of experience in media planning, performance marketing, search & shopping, affiliate, or related digital marketing disciplines; previous agency or media buying experience preferred.

Responsibilities

• Support analysis of Enterprise Media and Search, and Affiliate performance to identify trends and recommendations to help improve return and business outcomes.
• Partner with the Sr. Manager, Integrated Media to plan and execute campaigns that support stores and eComm, customer acquisition, retention, and key business priorities.
• Coordinate with media agencies and partners to support campaign setup, creative and tagging requirements, budget pacing, invoice tracking, and optimization.
• Help with recurring reporting and performance updates across assigned channels, clearly communicating results, pacing, risks, and next steps.
• Stay current on media, search and affiliate marketing trends, including new platforms, technologies, and partnership opportunities that may improve performance.
• Collaborate with Customer Analytics, Digital, Brand, and other cross-functional teams to support forecasting, reporting and testing.
• Bring a curious mindset that’s always looking for new media opportunities to evolve programs.

Skills

Media planning

Performance marketing

Search & shopping

Affiliate marketing

Digital marketing

Google Ads

GA / Analytics

Microsoft Ads

Meta / social ads

DV360

The Trade Desk

Web analytics

Tools

Google Ads

SA360

Google Analytics

Microsoft Ads

Meta

Affiliate platforms

DV360

The Trade Desk

Job description

PetSmart is seeking a Senior Specialist, Media to support planning, execution, measurement and optimization of integrated media campaigns across Enterprise Media, Search and Affiliate programs. You will partner with the Sr.

Manager, Integrated Media to translate priorities into effective plans that drive growth, working across multiple workstreams with agencies and cross-functional partners. The role requires analytical, organized individuals who can prioritize and manage multiple projects,