Senior Media Planning & Strategy Lead

Carmichael Lynch; Philadelphia (Philadelphia County); On-site; USD 65,000 - 75,000; Full time

Job summary

Carmichael Lynch in Philadelphia is seeking a Senior Media Planner to develop and manage the execution of integrated media plans. You will oversee budgeting, reporting, and optimization while building strong vendor relationships to drive client results.

From POVs based on media valuation to evaluation of channels, you will contribute to performance improvements and lead cross-functional collaboration to meet client objectives and agency goals.

Qualifications

• Bachelor’s degree in a related field.
• 4–5 years of media planning and program management experience; current title of media planner or higher.
• Digital media experience.
• Solid background in traditional media planning/buying within an agency environment.
• Experience managing multiple clients and cross-functional teams.
• Exposure to planning all media channels, both national and local.
• Experience with core planning tools and systems.
• Strong quantitative and analytical skills.
• Proven ability to translate strategic plans into flawless real-world execution.
• Strong negotiation skills and experience with integrated multichannel media packages.
• Demonstrated proficiency in digital media channels including display, mobile, and search.
• Strong understanding of ad serving, behavioral targeting, media, and analytics.

Responsibilities

• Develops and manages implementation of media plans.
• Oversees administration, financial management, reporting, and optimization recommendations.
• Develops POVs based on media valuation, manages budgets and vendor relationships.
• Supports business improvement by meeting personal and departmental goals timely and effectively.

Skills

Digital media experience

Quantitative skills

Analytical skills

Negotiation skills

Multichannel media

Project leadership

Vendor management

Cross-functional teamwork

Education

Bachelor’s degree in related field

Tools

Planning tools and systems

Job description

Carmichael Lynch in Philadelphia is seeking a Senior Media Planner to develop and manage the execution of integrated media plans. You will oversee budgeting, reporting, and optimization while building strong vendor relationships to drive client results.

From POVs based on media valuation to evaluation of channels, you will contribute to performance improvements and lead cross-functional collaboration to meet client objectives and agency goals.