Senior Media Planner

CL1 Carmichael Lynch, Inc.; United States; On-site; USD 60,000 - 70,000; Full time

Job summary

Carmichael Lynch in the United States is seeking a seasoned Senior Media Planner to develop and oversee media plans, manage budgets, and drive vendor relationships. The role focuses on optimizing performance and delivering strategic POVs based on media valuation while coordinating with cross-functional teams.

The position emphasizes strong analysis, technical planning tools, and effective leadership within a collaborative agency environment.

Qualifications

• A minimum of 4-5 years of media planning and program management experience.
• Digital and traditional media planning/buying experience within an agency environment.
• Experience managing multiple clients and cross-functional teams.

Responsibilities

• Develops and manages the implementation of media plans.
• Oversees administration, financial management, reporting, and optimization recommendations and execution.
• Develops POVs based on media valuation, manages and tracks budgets, maintains vendor relationships.
• Supports business improvement by meeting personal and departmental goals timely and effectively.

Skills

Media planning

Program management

Digital media

Traditional media

Client management

Cross-functional collaboration

Negotiation

Analytics

Ad tech

Education

Bachelor's degree in a related field

Tools

Core planning tools

Job description

Agency & Job Details

Agency: Carmichael Lynch

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description

Role: The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships. In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas of Focus

Disciplined Business Leadership

• Develops decisive, insightful strategies aligned with client objectives
• Demonstrates a thorough understanding of client business and how to achieve results
• Understands client objectives, resources, and pros/cons of approaches to address them
• Executes responsibilities with urgency and strong team integration
• Takes initiative to learn business planning from supervisors

Media Innovation

• Applies industry changes in evolving approach for client business
• Proactively challenges status quo with media partners and clients
• Leverages consumer and media insights to inform communications strategy
• Educates team members on media concepts, application, and philosophy
• Measures performance proactively to continuously improve client results
• Takes initiative to learn departmental and agency systems and resources

Team Player

• Manages internal relationships across departments effectively
• Effectively manages a team to ensure work is high quality and on time
• Develops positive working relationships with outside vendors
• Maintains a professional, solutions-oriented attitude at all times
• Demonstrates initiative and ability to lead projects
• Builds trust with supervisors and readiness for increased responsibility
• Communicates effectively, with timely and accurate responses
• Contributes to a positive departmental and agency culture

Qualifications & Traits

Education

A bachelor’s degree in a related field.

Skills and Experience

• A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred
• Digital media experience
• Solid background in traditional media planning/buying within an agency environment
• Experience managing multiple clients and cross-functional teams
• Exposure to planning all media channels, both national and local
• Experience with core planning tools and systems
• Strong quantitative and analytical skills
• Proven ability to translate strategic plans into flawless real-world execution
• Strong negotiation skills and experience with integrated multichannel media packages
• Demonstrated proficiency in digital media channels including display, mobile, and search
• Strong understanding of ad serving, behavioral targeting, media, and analytics

Salary

Salary Range: $60,000 - 70,000 annually

Workplace Policy

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

About Us

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Opportunity Employer

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

At Omnicom Group, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action — focused on community, impact, and opportunity.