Senior Media Planner: Data-Driven Multichannel Lead

CL1 Carmichael Lynch, Inc.; United States; On-site; USD 60,000 - 70,000; Full time

Job summary

Carmichael Lynch in the United States is seeking a seasoned Senior Media Planner to develop and oversee media plans, manage budgets, and drive vendor relationships. The role focuses on optimizing performance and delivering strategic POVs based on media valuation while coordinating with cross-functional teams.

The position emphasizes strong analysis, technical planning tools, and effective leadership within a collaborative agency environment.

Qualifications

• A minimum of 4-5 years of media planning and program management experience.
• Digital and traditional media planning/buying experience within an agency environment.
• Experience managing multiple clients and cross-functional teams.

Responsibilities

• Develops and manages the implementation of media plans.
• Oversees administration, financial management, reporting, and optimization recommendations and execution.
• Develops POVs based on media valuation, manages and tracks budgets, maintains vendor relationships.
• Supports business improvement by meeting personal and departmental goals timely and effectively.

Skills

Media planning

Program management

Digital media

Traditional media

Client management

Cross-functional collaboration

Negotiation

Analytics

Ad tech

Education

Bachelor's degree in a related field

Tools

Core planning tools

Job description

Carmichael Lynch in the United States is seeking a seasoned Senior Media Planner to develop and oversee media plans, manage budgets, and drive vendor relationships. The role focuses on optimizing performance and delivering strategic POVs based on media valuation while coordinating with cross-functional teams.

The position emphasizes strong analysis, technical planning tools, and effective leadership within a collaborative agency environment.