Senior Media Planner: Multichannel Strategy & Optimization

Carmichael Lynch; Minneapolis (MN); On-site; USD 65,000 - 75,000; Full time

Job summary

Carmichael Lynch is seeking a Senior Media Planner to develop and manage media plans, oversee budget administration, and optimize performance. You will generate POVs from media valuation, maintain strong vendor relationships, and collaborate across departments to meet client objectives.

The role emphasizes leadership in media planning and buying, with a focus on analytics and cross-functional teamwork to deliver measurable results.

Qualifications

• Bachelor’s degree in a related field.
• 4–5 years of media planning and program management experience; current title of media planner or higher preferred.
• Digital media experience.
• Solid background in traditional media planning/buying within an agency environment.
• Experience managing multiple clients and cross-functional teams.
• Exposure to planning all media channels, national and local.
• Experience with core planning tools and systems.
• Strong quantitative and analytical skills.
• Proven ability to translate strategic plans into flawless real-world execution.
• Strong negotiation skills and experience with integrated multichannel media packages.
• Proficiency in digital media channels including display, mobile, and search.
• Strong understanding of ad serving, behavioral targeting, media, and analytics.

Responsibilities

• Develops and manages the implementation of media plans.
• Oversees administration, financial management, reporting, and optimization recommendations.
• Develops POVs based on media valuation and maintains vendor relationships.
• Manages budgets and supports business improvement toward goals.

Skills

Digital media experience

Traditional media planning/buying

Experience managing multiple clients

Cross-functional collaboration

Strong negotiation skills

Analytical skills

Ad serving and targeting knowledge

Media analytics proficiency

Education

Bachelor's degree in a related field

Tools

Core planning tools and systems

Job description

Carmichael Lynch is seeking a Senior Media Planner to develop and manage media plans, oversee budget administration, and optimize performance. You will generate POVs from media valuation, maintain strong vendor relationships, and collaborate across departments to meet client objectives.

The role emphasizes leadership in media planning and buying, with a focus on analytics and cross-functional teamwork to deliver measurable results.