Senior Media Planning Lead (US & Canada)

Nestlé; Arlington (TX); On-site; USD 105,000 - 170,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Job summary

Nestlé USA is hiring a Manager Media Planning to lead strategy and day-to-day media campaign management across US/Canada. You will partner with agencies and internal teams to deliver campaigns, set KPIs, and ensure timely execution.

The role emphasizes campaign optimization, data-driven insights, and strong stakeholder communication, reporting to the Global Head of Media, Content and Digital Transformation.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6 years of experience in media planning, media buying, campaign management, or advertising.
• Understanding of US and Canadian media landscapes, trends and audience diversity.
• Strong media agency experience, with proven expertise in managing multi-channel campaign execution.
• Advanced expert of digital media strategies, media measurement and data management.
• Strong analytical skills and ability to articulate the campaign results and optimization.
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously.
• Detail-oriented with strong follow-through and execution capabilities.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Effective communication and stakeholder management skills.
• Strong Excel and PowerPoint skills.
• Experience in beauty, beverage, automotive, or other premium consumer industries is preferred.

Responsibilities

• Lead media strategy and media planning on US and Canadian markets.
• Develop and rationalize media plans across digital and traditional channels in partnership with media agency teams.
• Establish measurement KPIs and performance forecasts with the help of the agency.
• Coordinate campaign setup, launch timelines, creative asset delivery, and trafficking requirements to support on-time execution.
• Monitor campaign delivery and pacing, ensuring planned media investments are activating as intended.
• Serve as the day-to-day point of contact for agency partners on campaign execution and status updates.
• Support campaign changes, adjustments, and optimization requests throughout the campaign lifecycle.
• Support post-campaign insights by collecting results, key learnings, and optimization opportunities.

Skills

Media planning

Campaign management

Budget monitoring

Stakeholder management

Data analysis

US & Canada media knowledge

Agency collaboration

Excel proficiency

PowerPoint proficiency

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

Excel

PowerPoint

Job description

Nestlé USA is hiring a Manager Media Planning to lead strategy and day-to-day media campaign management across US/Canada. You will partner with agencies and internal teams to deliver campaigns, set KPIs, and ensure timely execution.

The role emphasizes campaign optimization, data-driven insights, and strong stakeholder communication, reporting to the Global Head of Media, Content and Digital Transformation.