Strategic Advertising Campaign Lead

Nestlé S.A.; Arlington (VA); On-site; USD 110,000 - 160,000; Full time

Job summary

Nestlé USA is seeking an Advertising Campaign Strategist to lead development and execution of brand and campaign strategies across Nestlé USA brands, delivering best-in-class creative campaigns and integrated activations.

Reporting to the Head of Brand Experience & Content Innovation, the role partners with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to ensure insight-led, on-strategy communications with high impact.

Qualifications

• 7-10 years of experience in consumer marketing, advertising, or brand communications.
• Strong advertising agency experience in account management, strategy, or planning; experience across both agency and corporate environments strongly preferred.
• Proven expertise in brand strategy, creative development, and integrated campaign leadership.
• Strong ability to lead and influence cross-functional teams and senior stakeholders.
• Highly developed creative judgement and brand stewardship capabilities.
• Strategic thinker with strong problem-solving skills and comfort navigating ambiguity.
• Exceptional communication, presentation, and persuasion skills.
• Results-oriented, proactive mindset with a strong connection between creative output and business performance.
• Collaborative, resilient, and decisive leader with the ability to drive alignment and outcomes.

Responsibilities

• Lead the development of Brand Strategy, Campaign Strategy, and creative platforms for assigned Nestlé USA brands.
• Translate business and brand objectives into clear, insight-driven campaign strategies and compelling creative briefs.
• Ensure all campaigns deliver strong creative impact while reinforcing long-term brand equity.
• Own the quality, consistency, and effectiveness of full campaign rollouts across every touchpoint in the Commercial Innovation.
• Lead centralized creative agency relationships to foster strong, collaborative partnerships that consistently deliver high-impact, business-building creative.
• Partner closely with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to deliver integrated, seamless campaigns.
• Define KPIs, assess effectiveness, and translate learnings into future improvements.
• Lead implementation of the Nestlé Brand Building Framework within supported brand teams.

Skills

Brand strategy

Advertising

Campaign leadership

Cross-functional collaboration

Creative judgment

Strategic thinking

Communication skills

Stakeholder influence

Problem solving

Presentation skills

Job description

Nestlé USA is seeking an Advertising Campaign Strategist to lead development and execution of brand and campaign strategies across Nestlé USA brands, delivering best-in-class creative campaigns and integrated activations.

Reporting to the Head of Brand Experience & Content Innovation, the role partners with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to ensure insight-led, on-strategy communications with high impact.