Strategic Media Planning Lead – US & Canada

Nestlé S.A.; Arlington (VA); On-site; USD 105,000 - 170,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Performance-based incentives

Job summary

Nestlé USA is seeking a Manager of Media Planning to lead strategy, execution, and day-to-day management of media campaigns across the U.S. and Canada. You will coordinate with agency partners, set KPIs, monitor performance, and ensure timely delivery of campaigns.

Reporting to the Global Head of Media, Content and Digital Transformation, you will drive tool rollouts and measurement frameworks while collaborating with cross-functional teams to optimize spend and impact.

Qualifications

• Bachelor's degree in Marketing or related field.
• 6 years of experience in media planning, buying, campaign management, or advertising.
• Understanding of US and Canadian media landscapes, trends and audience diversity.
• Strong expertise in digital media strategies, media measurement and data management.
• Advanced Excel and PowerPoint skills.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Strong organizational and project management skills with the ability to manage multiple priorities.

Responsibilities

• Lead media strategy and media planning on US and Canadian markets.
• Develop and rationalize media plans across digital and traditional channels with agency teams.
• Establish KPIs and performance forecasts with agency support.
• Coordinate campaign setup, launch timelines, asset delivery, and trafficking requirements.
• Monitor campaign delivery and pacing to ensure investments activate.
• Serve as primary contact for agency partners on execution and status updates.
• Support campaign changes, adjustments, and optimization requests.
• Collect results and insights for post-campaign optimization.

Skills

Excel

PowerPoint

Data analysis

Stakeholder mgmt

Campaign execution

Project management

Communication

Attention to detail

Education

Bachelor's degree

Job description

Nestlé USA is seeking a Manager of Media Planning to lead strategy, execution, and day-to-day management of media campaigns across the U.S. and Canada. You will coordinate with agency partners, set KPIs, monitor performance, and ensure timely delivery of campaigns.

Reporting to the Global Head of Media, Content and Digital Transformation, you will drive tool rollouts and measurement frameworks while collaborating with cross-functional teams to optimize spend and impact.