Strategic Media Planning Lead — US & Canada

Nestlé; Arlington (VA); Hybrid; USD 105,000 - 170,000; Full time

Benefits offered by this job

401k with company match

Healthcare coverage

Job summary

Nestlé USA is seeking a Manager of Media Planning to lead strategy and execution for US and Canada markets. You will coordinate campaigns with agencies, monitor budgets, and drive performance improvements across digital and traditional channels.

The role requires a deep knowledge of media measurement, financial discipline, and strong stakeholder collaboration. A competitive benefits package and incentive programs accompany the role.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field.
• 6 years of experience in media planning, media buying, campaign management, or advertising.
• Understanding of US and Canadian media landscapes, trends and audience diversity.
• Strong media agency experience with multi-channel campaign execution.

Responsibilities

• Lead media strategy and planning for US and Canadian markets.
• Coordinate campaign setup, timelines, asset delivery, and trafficking for on-time execution.
• Monitor campaign delivery and performance; report results and optimize opportunities.
• Collaborate with brand, creative, analytics, and finance teams; manage agency relationships.

Skills

Media planning

Budget management

Campaign management

Excel

PowerPoint

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Excel

PowerPoint

Job description

Nestlé USA is seeking a Manager of Media Planning to lead strategy and execution for US and Canada markets. You will coordinate campaigns with agencies, monitor budgets, and drive performance improvements across digital and traditional channels.

The role requires a deep knowledge of media measurement, financial discipline, and strong stakeholder collaboration. A competitive benefits package and incentive programs accompany the role.