Advertising Campaign Strategist.

Nestlé S.A.; Arlington (VA); On-site; USD 110,000 - 160,000; Full time

Job summary

Nestlé USA is seeking an Advertising Campaign Strategist to lead development and execution of brand and campaign strategies across Nestlé USA brands, delivering best-in-class creative campaigns and integrated activations.

Reporting to the Head of Brand Experience & Content Innovation, the role partners with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to ensure insight-led, on-strategy communications with high impact.

Qualifications

• 7-10 years of experience in consumer marketing, advertising, or brand communications.
• Strong advertising agency experience in account management, strategy, or planning; experience across both agency and corporate environments strongly preferred.
• Proven expertise in brand strategy, creative development, and integrated campaign leadership.
• Strong ability to lead and influence cross-functional teams and senior stakeholders.
• Highly developed creative judgement and brand stewardship capabilities.
• Strategic thinker with strong problem-solving skills and comfort navigating ambiguity.
• Exceptional communication, presentation, and persuasion skills.
• Results-oriented, proactive mindset with a strong connection between creative output and business performance.
• Collaborative, resilient, and decisive leader with the ability to drive alignment and outcomes.

Responsibilities

• Lead the development of Brand Strategy, Campaign Strategy, and creative platforms for assigned Nestlé USA brands.
• Translate business and brand objectives into clear, insight-driven campaign strategies and compelling creative briefs.
• Ensure all campaigns deliver strong creative impact while reinforcing long-term brand equity.
• Own the quality, consistency, and effectiveness of full campaign rollouts across every touchpoint in the Commercial Innovation.
• Lead centralized creative agency relationships to foster strong, collaborative partnerships that consistently deliver high-impact, business-building creative.
• Partner closely with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to deliver integrated, seamless campaigns.
• Define KPIs, assess effectiveness, and translate learnings into future improvements.
• Lead implementation of the Nestlé Brand Building Framework within supported brand teams.

Skills

Brand strategy

Advertising

Campaign leadership

Cross-functional collaboration

Creative judgment

Strategic thinking

Communication skills

Stakeholder influence

Problem solving

Presentation skills

Job description

Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk‑taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.

Position Summary

The Advertising Campaign Strategist is responsible for leading the development and execution of brand and campaign strategies that drive brand equity, cultural relevance, and business growth for Nestlé USA brands. This role plays a critical part in delivering best‑in‑class creative campaigns and integrated activations across Masterbrand, seasonal, and evergreen initiatives.

Reporting to the Head of Brand Experience & Content Innovation, the Brand Experience Manager serves as a strategic partner to Brand and Business teams—bringing deep expertise in advertising, creative development, and agency leadership. The role works collaboratively across internal cross‑functional teams and external creative partners to ensure all brand communications are insight‑led, on‑strategy, and executed to the highest standard.

This position also supports the consistent and effective application of Brand Building the Nestlé Way (BBNW), helping elevate creative quality and brand impact across the portfolio.

Key Responsibilities

• Lead the development of Brand Strategy, Campaign Strategy, and creative platforms for assigned Nestlé USA brands.
• Translate business and brand objectives into clear, insight‑driven campaign strategies and compelling creative briefs.
• Ensure all campaigns deliver strong creative impact while reinforcing long‑term brand equity.
• Own the quality, consistency, and effectiveness of full campaign rollouts across every touchpoint in the Commercial Innovation.

Agency & Partner Management

• Lead centralized creative agency relationships to foster strong, collaborative partnerships that consistently deliver high‑impact, business‑building creative.

Cross‑Functional Collaboration

• Partner closely with Brand, Social, Content Studio, Media, Insights, Legal, Procurement, and Production teams to deliver integrated, seamless campaigns.

Performance Measurement & Optimization

• Partner with insights and media teams to define KPIs, assess effectiveness, and translate learnings into future improvements.

Capability Building & Thought Leadership

• Lead implementation of the Nestlé Brand Building Framework within supported brand teams.

Requirements & Qualifications

• 7-10 years of experience in consumer marketing, advertising, or brand communications.
• Strong advertising agency experience in account management, strategy, or planning; experience across both agency and corporate environments strongly preferred.
• Proven expertise in brand strategy, creative development, and integrated campaign leadership.
• Strong ability to lead and influence cross‑functional teams and senior stakeholders.
• Highly developed creative judgement and brand stewardship capabilities.
• Strategic thinker with strong problem‑solving skills and comfort navigating ambiguity.
• Exceptional communication, presentation, and persuasion skills.
• Results‑oriented, proactive mindset with a strong connection between creative output and business performance.
• Collaborative, resilient, and decisive leader with the ability to drive alignment and outcomes.

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [e-mail] or please dial 711 and provide this number to the operator: 1‑800‑321‑6467.

Arlington, VA, US, 22209 Solon, OH, US, 44139