Brand Experience & Campaign Lead

Nestlé; Arlington (VA); On-site; USD 133,000 - 186,000; Full time

Job summary

Nestlé USA seeks a senior brand-focused marketer to create and manage high-impact brand experiences across channels. You will lead cross-functional teams, translate consumer insights into strategies, and ensure brand consistency from digital to in-store experiences.

Responsibilities span campaign development, content creation, and brand execution to drive engagement and market performance. 3–5+ years in brand management and strong communication skills are expected.

Qualifications

• University degree in Marketing, Communications, or related field; MBA preferred.
• In-depth knowledge of brand management principles and practices.
• Proven content creation and campaign skills.
• Strong communication and interpersonal skills.
• Ability to work independently and lead cross-functional teams.
• Experience in developing strategic marketing plans and campaigns.
• Experience with content creation and marketing campaign support.
• Track record of delivering high-impact brand campaigns and events.
• Analytical and problem-solving capabilities.

Responsibilities

• Develop and execute marketing campaigns across channels and consumer touchpoints.
• Coordinate with internal teams and external vendors.
• Support creation of marketing materials and customer-facing decks.
• Ensure brand consistency across channels and touchpoints.
• Understand target audience through demographics and market insights.
• Lead cross-functional collaboration to integrate insights into brand activities.
• Develop brand experience strategies aligned with goals and engagement metrics.
• Oversee multiple brand projects and coordinate stakeholders for timely delivery.
• Collaborate with sales and marketing to ensure seamless program execution.

Skills

Brand management

Campaign development

Content creation

Cross-functional leadership

Communication

Strategic thinking

Microsoft Office

Education

University Degree in Marketing or Communications

MBA preferred

Tools

Marketing software

Microsoft Office Applications

Job description

Nestlé USA seeks a senior brand-focused marketer to create and manage high-impact brand experiences across channels. You will lead cross-functional teams, translate consumer insights into strategies, and ensure brand consistency from digital to in-store experiences.

Responsibilities span campaign development, content creation, and brand execution to drive engagement and market performance. 3–5+ years in brand management and strong communication skills are expected.