Senior Media Planning Lead — Hybrid (Boston/NYC)

Hill Holliday; Boston (MA); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Salar Labs, a hybrid media agency, is seeking an Associate Media Planner in Boston or NYC. You will support integrated media planning across digital, social, programmatic, search, TV, streaming, audio, and OOH to align with client objectives.

You will collaborate with analytics, finance, and activation teams, using AI tools and industry data to drive effective campaigns and reporting. Strong communication and attention to detail are essential.

Qualifications

• 1-3 years of media planning experience, preferably in an agency setting and ideally across integrated traditional and digital channels.
• Bachelor's degree in Advertising, Marketing, Communications, Business, or a related field.
• Solid command of media planning fundamentals, including reach and frequency, budgeting, media mix, and measurement.
• Hands-on proficiency with media planning, research, and measurement platforms such as Nielsen Media Impact, MRI-Simmons, MediaRadar, Telmar Helixa, or Comscore; experience with media management systems such as Prisma is a plus.
• Advanced proficiency in Microsoft Excel/Google Sheets and Microsoft PowerPoint/Google Slides, including building flowcharts, budgets, and client-ready presentations.

Responsibilities

• Lead the management of integrated media plans, flowcharts, and budget allocations across digital, social, programmatic, search, TV, streaming, audio, and out-of-home channels.
• Translate audience insights, category dynamics, and campaign objectives into channel mix, targeting, and investment recommendations with clear planning rationale.
• Analyze syndicated research and planning data to draw actionable audience and marketplace insights.
• Manage the media partner RFP process, evaluate proposals, and negotiate added value and terms with vendors.
• Compile and interpret competitive media spend and category reports for assigned brands, highlighting implications for client strategy.

Skills

Media planning

Budget management

Audience research

Presentation skills

Client relationship management

Mentoring juniors

Education

Bachelor's degree in Advertising, Marketing, Communications, Business, or related field

Tools

Nielsen Media Impact

MRI-Simmons

MediaRadar

Telmar Helixa

Comscore

Excel/Sheets

Job description

Salar Labs, a hybrid media agency, is seeking an Associate Media Planner in Boston or NYC. You will support integrated media planning across digital, social, programmatic, search, TV, streaming, audio, and OOH to align with client objectives.

You will collaborate with analytics, finance, and activation teams, using AI tools and industry data to drive effective campaigns and reporting. Strong communication and attention to detail are essential.