Hybrid Associate Director, Media Planning

Hill Holliday; Boston (MA); Híbrido; USD 100 000 - 115 000; Tempo integral

Resumo da oferta

Salar Labs is seeking a driven Associate Director, Media Planning to lead integrated media strategies for a travel client. You will oversee day-to-day client relationships and mentor a team of media professionals, delivering data-driven campaigns that meet business objectives.

This hybrid role is based in NYC or Boston, with a focus on strategic media planning, performance optimization, and collaboration with creative and analytics teams. AI/LLMs experience a plus.

Qualificações

• 5–7+ years in strategic media planning and client management.
• Bachelor's degree in Advertising, Marketing, Communications, Business, or related field.
• Experience across traditional and digital media channels.
• Strong audience research, insights, and campaign performance metrics.
• Experience leading teams and managing multiple projects.

Responsabilidades

• Develop and execute integrated media strategies aligned with client objectives.
• Lead media planning across digital, social, programmatic, search, TV, streaming, audio, and OOH.
• Translate insights and trends into actionable media recommendations.
• Manage client relationships and lead meetings and presentations.
• Oversee team workloads, timelines, and planning deliverables.
• Ensure high quality, accuracy, and alignment with brand objectives.

Conhecimentos

Strategic media planning

Client management

Team mentorship

Budget management

Communication & presentation

Data analysis

AI/LLMs usage

Formação académica

Bachelor's degree in Advertising, Marketing, Communications, Business

Ferramentas

Nielsen Media Impact

MRI-Simmons

MediaRadar

Telmar

Helixa/Clear Decisions

Descrição da oferta de emprego

Salar Labs is seeking a driven Associate Director, Media Planning to lead integrated media strategies for a travel client. You will oversee day-to-day client relationships and mentor a team of media professionals, delivering data-driven campaigns that meet business objectives.

This hybrid role is based in NYC or Boston, with a focus on strategic media planning, performance optimization, and collaboration with creative and analytics teams. AI/LLMs experience a plus.