Hybrid Director, Integrated Media Planning

Salar Labs; Boston (MA); Hybrid; USD 140,000 - 170,000; Full time

Job summary

Salar Labs, a next-generation media agency, seeks a Director, Media Planning to lead integrated media strategies for travel and healthcare accounts. You will guide brand and campaign strategy, build client relationships, and lead a team of media professionals to deliver data-driven campaigns that meet client objectives.

You will translate audience research and performance data into strategic recommendations, stay ahead of media trends, and collaborate with creative and analytics teams to ensure

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 7-10+ years in strategic media planning and client management in an agency.
• 3+ years in people management and team development.
• Solid understanding of integrated media planning across traditional and digital channels.
• Experience leading media strategy for major brands and managing multiple client deliverables.
• Strong analytical skills to interpret research, performance, and audience insights.

Responsibilities

• Lead the development and execution of integrated media strategies aligned with client objectives and business goals.
• Craft compelling and strategic media recommendation narratives.
• Oversee media planning across digital, social, programmatic, search, TV, streaming, audio, OOH, and more.
• Translate insights and market trends into actionable media recommendations.
• Manage budgets, timelines, and deliverables; mentor and develop a team of planners.
• Collaborate with internal teams and partners to ensure cohesive go-to-market plans.

Skills

Strategic thinking

Team leadership

Client relationship management

Campaign development and optimization

Data analysis and performance

Cross-functional collaboration

Budget management

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Nielsen Media Impact

MRI-Simmons

MediaRadar

TelmarHelixa/Clear Decisions

Job description

Salar Labs, a next-generation media agency, seeks a Director, Media Planning to lead integrated media strategies for travel and healthcare accounts. You will guide brand and campaign strategy, build client relationships, and lead a team of media professionals to deliver data-driven campaigns that meet client objectives.

You will translate audience research and performance data into strategic recommendations, stay ahead of media trends, and collaborate with creative and analytics teams to ensure