Remote Senior Retail Media Strategy Lead

Dentsu International Americas, LLC; United States; Remote; USD 72,000 - 100,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance (short-term &

Disability insurance (short-term &

Job summary

Dentsu International Americas, LLC is seeking an Account Manager for our Retail Media practice. You will provide strategic oversight of retail media search campaigns for key client accounts, developing best-in-class strategies across networks to drive measurable business impact.

You will lead bid and keyword strategy, audience targeting, and performance optimization, while stewarding strong client relationships and cross-functional collaboration to ensure successful execution and ROI.

Qualifications

• 4-5+ years of experience in media planning/buying roles, with at least 2+ years managing retail media search campaigns (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, or similar platforms)
• Demonstrated expertise in retail media search campaign strategy, optimization, and performance management
• Deep knowledge of retail media search platforms, optimization techniques, KPIs and measurement

Responsibilities

• Serve as the strategic lead for retail media search campaigns for assigned accounts, including developing comprehensive strategies
• Provide strategic oversight and direction on search campaign planning, optimization, and performance
• Guide bid strategy, keyword strategy, and audience targeting recommendations for search campaigns
• Partner with execution teams to ensure search strategy is properly implemented
• Translate client objectives into data-driven search campaign strategies and conduct strategy reviews with clients
• Identify opportunities to expand retail media search investments and test new channels/tactics
• Oversee day-to-day search campaign setup, launch, and optimization
• Mentor execution teams on best practices in retail media search
• Collaborate with analytics team to measure impact and ROI

Skills

Media planning

Retail media search

Campaign optimization

Data-driven insights

Client leadership

Analytical thinking

Education

Bachelor’s degree

Tools

Amazon Sponsored Ads

Walmart Search Ads

Target Search Ads

Microsoft Advertising

Job description

Dentsu International Americas, LLC is seeking an Account Manager for our Retail Media practice. You will provide strategic oversight of retail media search campaigns for key client accounts, developing best-in-class strategies across networks to drive measurable business impact.

You will lead bid and keyword strategy, audience targeting, and performance optimization, while stewarding strong client relationships and cross-functional collaboration to ensure successful execution and ROI.