Senior Manager, Media Planning

TAPP Film; United States; Hybrid; USD 82,000 - 110,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15 paid holidays per year

Parental leave

Job summary

Dentsu X in New York is seeking a Senior Manager of Planning to lead media strategy across traditional and digital channels. You will be hands-on with day-to-day account activities, mentor junior staff, and drive new business pitches while shaping strategic direction with senior leadership.

The role focuses on turning communications into executable plans, managing client relationships, and guiding the account’s growth. Hybrid work model and strong industry expertise are essential.

Qualifications

• 4.5+ years of communications/media planning experience.
• Experience in traditional marketing and current knowledge of trends and innovations in traditional media.
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media.
• Proven leadership skills and management experience.
• Working knowledge of MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy.
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit.
• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Responsibilities

• Accountable for media plan output timeliness, accuracy, and overall excellence.
• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel.
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations.
• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution.
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies.
• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors).
• Build & maintain trusting, collaborative relationships with clients at appropriate levels.
• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client.
• Capable of effectively managing up and down the reporting structure.
• Provide and discuss industry information on media, markets and related dynamics.
• Train, motivate and develop media planning group.
• Construct and deliver accurate, honest and timely performance management documents.

Skills

Media planning

Traditional marketing

Digital marketing

Leadership

Client management

Tools

MRI

Simmons

Nielsen Ad Intel

Kantar Strategy

DDS

Media Ocean

Spot Toolkit

DFA

comScore

eMarketer

Forrester

Job description

We are looking for a Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. This person’s background should have some experience in both traditional and digital media.

You will be a key member of the team and a point person to our clients. This role will be very hands‑on and involved in the day‑to‑day of this newly expanded account. In addition, you will be a crucial contributor in areas of agency development and growth – from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. Managing client relationships is also a key component of this role.

Key Responsibilities

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
• Build & maintain trusting, collaborative relationships with clients at appropriate levels
• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Capable of effectively managing up and down the reporting structure
• Provide and discuss industry information on media, markets and related dynamics
• Train, motivate and develop media planning group
• Construct and deliver accurate, honest and timely performance management documents

Qualifications

• 4.5+ years of communications/media planning experience
• Experience in traditional marketing and current knowledge of trends and innovations in traditional media
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media
• Proven leadership skills and management experience
• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Additional Information

The annual salary range for this position is 82K- 110K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

At dentsu, we believe great work happens when we’re connected. Our hybrid way of working combines remote flexibility with regular in‑person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.

Location: New York

Brand: Dentsu X

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.