Senior Media Planner, Strategic Planning

Tinuiti; United States; Remote; USD 85,000 - 95,000; Full time

Job summary

A leading performance marketing firm seeks a Senior Media Planner for strategic planning. This remote role involves utilizing media planning tools, collaborating with teams, and analyzing data to optimize campaigns. Candidates should have extensive experience in media buying and a strong understanding of performance marketing.

Benefits

Unlimited PTO

Healthcare

Retirement matching

Wellness programs

Learning opportunities

Qualifications

• 5+ years in media buying, planning, and strategy focused on the US market.
• Experience with cross-channel planning including linear TV and digital media.
• Strong industry insights and relationships.

Responsibilities

• Recommend campaign strategies and media mix aligned with client goals.
• Analyze demographic and consumption data to inform media recommendations.
• Collaborate with investment and strategy teams for aligned planning.

Skills

Media buying

Media planning

Strategy

Communication

Presentation skills

Tools

Nielsen

Resonate

Comscore

Kantar

Job description

Senior Media Planner, Strategic Planning

Join to apply for the Senior Media Planner, Strategic Planning role at Tinuiti.

Who We Are
Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, managing nearly $4 billion in digital media with over 1,200 employees. We excel in search, social, Amazon, marketplaces, addressable TV, mobile apps, Influencer marketing, Lifecycle, and more. Our mission is to grow happiness — for clients, customers, employees, and partners — guided by our core values: Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change. We foster a culture of pride and fun.

Remote Work: This role supports 100% remote work.

Who You Are
We encourage candidates who meet most criteria to apply, even if not every point is checked.

Responsibilities

1. Utilize audience, competitive, channel, and media planning tools to recommend campaign strategies, budgets, timing, and media mix aligned with client goals.
2. Identify and partner with media platforms and programming opportunities across OTT, Linear TV, Radio, Online Video, Social, Search, and Digital Audio to maximize campaign impact.
3. Analyze demographic and consumption data to inform media recommendations, interpreting insights to support brand awareness, consideration, and performance.
4. Leverage offline media planning experience and case studies to determine key metrics like reach, frequency, TRP/GRP, and impressions.
5. Develop and present innovative, targeted marketing solutions, serving as a key client contact for plan approval.
6. Collaborate with investment and strategy teams to ensure planning aligns with measurement and buying strategies.
7. Work with Client Strategy & Analytics teams to integrate performance data and optimize future campaigns.
8. Partner with external planning tool providers to evaluate and enhance Tinuiti’s suite of tools.

Minimum Requirements

• 5+ years in media buying, planning, and strategy, with a focus on the US national market.
• Experience with cross-channel planning, including linear TV, streaming, and digital media.
• Proficiency with Nielsen, Resonate, Comscore, Kantar platforms.
• Understanding of KPIs across performance marketing and brand awareness campaigns.
• Strong industry insights, relationships, communication, and presentation skills.
• Availability to travel 1-2 times per month.

The salary range is $85,000 - $95,000 plus discretionary bonuses. Benefits include unlimited PTO, healthcare, retirement matching, perks, wellness programs, and learning opportunities. We are an equal opportunity employer committed to diversity and inclusion.