Remote Senior Direct IO Lead: Digital Partnerships

Wpromote; United States; Remote; USD 77,000 - 90,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote seeks a Senior Manager, Direct IO to lead digital-first media planning and activation with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences.

You will guide end-to-end activations, develop innovative partnerships, and oversee traditional media as a complementary layer within a holistic strategy. This role requires a strategic thinker who thrives in fast-paced environments and excels at elevating talent and modern media craft.

Qualifications

• 3+ years in media planning with emphasis on premium digital partnerships.
• Experience leading large-scale publisher programs from brief to final recommendation.
• Strong understanding of digital channels: display, video, social, branded content.

Responsibilities

• Lead end-to-end strategy, planning, and activation across direct digital partnerships.
• Manage always-on, seasonal campaigns and high-profile sponsorships.
• Drive 360 activations spanning digital, physical, and experiential touchpoints.
• Oversee RFP processes and vendor negotiations with client presentation.

Skills

Media planning

Premium partnerships

Publisher relationships

RFP process

Cross-channel activation

Strategic leadership

Job description

Wpromote seeks a Senior Manager, Direct IO to lead digital-first media planning and activation with a focus on premium publisher partnerships, sponsorships, and cross-channel brand experiences.

You will guide end-to-end activations, develop innovative partnerships, and oversee traditional media as a complementary layer within a holistic strategy. This role requires a strategic thinker who thrives in fast-paced environments and excels at elevating talent and modern media craft.