Senior Media Planner: Hybrid, Data-Driven & Impactful

Hoffman York; Milwaukee (WI); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work schedule

Vacation

Comprehensive benefits package

Job summary

Hoffman York is seeking a Senior Media Planner to lead data-driven media plans across traditional, digital, social, and streaming channels. You will collaborate with account, creative, and client teams, present strategies, and manage projects from planning through activation and reporting.

You’ll mentor junior staff and serve as a trusted media expert, transforming data into actionable recommendations while optimizing performance and exploring new opportunities and technologies.

Qualifications

• 4+ years of full-time experience in media planning, buying, and reporting.
• Bachelor's degree in Advertising, Marketing, or Communications.
• Certifications (e.g., Google Analytics/Ads, programmatic buying, Meta) are a plus.
• Proficient in Microsoft Office (PowerPoint, Word, Excel).
• Strong writing and communication skills with professional references.

Responsibilities

• Assist with plan presentations backed by data and rationale.
• Analyze audiences, budgets, channel performance to refine strategies.
• Create concise summaries and PowerPoint visuals for reports.
• Coordinate with internal teams, clients, vendors to launch campaigns.
• Apply media buying platform experience (Meta Ads, Google Ads, LinkedIn, TikTok, The Trade Desk).
• Build interactive dashboards showing media buys and KPI progress.
• Monitor results and provide optimization insights for meetings and decks.
• Familiarize with agency research/auditing platforms (Media Radar, MRI/Simmons, Flashtalking/Innovid).

Skills

Media planning

Media buying

Reporting

Data analysis

Project management

Presentations

Team collaboration

Education

Advertising

Marketing

Communications

Tools

Microsoft Office

Excel

PowerPoint

Job description

Hoffman York is seeking a Senior Media Planner to lead data-driven media plans across traditional, digital, social, and streaming channels. You will collaborate with account, creative, and client teams, present strategies, and manage projects from planning through activation and reporting.

You’ll mentor junior staff and serve as a trusted media expert, transforming data into actionable recommendations while optimizing performance and exploring new opportunities and technologies.