Senior Media Planner: Strategy, Budgets & Optimization

Carmichael Lynch; Minneapolis (MN); On-site; USD 60,000 - 70,000; Full time

Job summary

Carmichael Lynch is seeking a Senior Media Planner to develop and manage media plans, oversee budgets, reporting, and optimization. The role emphasizes strong vendor relationships, POV development, and cross‑functional leadership to deliver client results.

The candidate will support business improvements and collaboratively drive departmental goals, with ownership of multi‑channel media strategies and rigorous execution across campaigns.

Qualifications

• Bachelor's degree required in a related field.
• Minimum 4–5 years in media planning/program management; current title of media planner or higher preferred.
• Experience with digital and traditional media planning/buying in an agency environment.
• Experience managing multiple clients and cross-functional teams.
• Exposure to planning national and local media channels.

Responsibilities

• Develop and manage implementation of media plans.
• Oversee administration, financial management, reporting, and optimization recommendations.
• Develop POVs based on media valuation; manage budgets and vendor relationships.
• Support business improvement by meeting personal and departmental goals.

Skills

Media planning

Digital media

Traditional media buying

Cross-functional teams

Quantitative analysis

Negotiation

Multichannel media

Display/Mobile/Search

Analytics

Education

Bachelor's degree

Tools

Planning tools

Job description

Carmichael Lynch is seeking a Senior Media Planner to develop and manage media plans, oversee budgets, reporting, and optimization. The role emphasizes strong vendor relationships, POV development, and cross‑functional leadership to deliver client results.

The candidate will support business improvements and collaboratively drive departmental goals, with ownership of multi‑channel media strategies and rigorous execution across campaigns.