Strategic Media Planner: Data-Driven OOH & Growth

Intersection; New York (NY); Hybrid; USD 55,000 - 62,000; Full time

Job summary

Intersection is seeking a detail-oriented Media Planner to support revenue initiatives and cross-market sales strategy in New York. You will partner with Sales and Inventory teams to design targeted media plans, optimize pricing, and maximize demand across key markets.

Ideal candidates bring 1–4 years in media or advertising, strong analytics, and excellent communication skills. This hybrid role requires collaborating with regional teams and staying ahead of digital trends to drive growth.

Qualifications

• 1–4 years of experience in media, advertising, or campaign planning.
• Strong proficiency with data tools and campaign metrics to derive insights.
• Excellent written and verbal communication, with client-facing experience.
• Ability to work cross-functionally with Sales, Inventory, and Strategy.

Responsibilities

• Develop comprehensive media strategies and package options across price points.
• Partner with sales teams to build targeted media plans in non-home markets, focusing on New York.
• Perform audience research to identify channels and align placements with client goals.
• Monitor campaign metrics and analytics to evaluate plan success and guide future strategies.
• Collaborate weekly with Sales Managers and Inventory teams to align market demand and pricing.
• Prepare and present performance updates to stakeholders with KPIs and recommendations.
• Stay updated on digital and social media trends to inform media strategies.

Skills

Analytical mindset

Detail-oriented

Strong communicator

Collaborative

Trend-conscious

Technical proficiency

Tools

Google Analytics

Google Sheets

Microsoft Excel

Google Slides

Job description

Intersection is seeking a detail-oriented Media Planner to support revenue initiatives and cross-market sales strategy in New York. You will partner with Sales and Inventory teams to design targeted media plans, optimize pricing, and maximize demand across key markets.

Ideal candidates bring 1–4 years in media or advertising, strong analytics, and excellent communication skills. This hybrid role requires collaborating with regional teams and staying ahead of digital trends to drive growth.