Strategic Media Planner — Hybrid, Data-Driven Growth

BarkleyOKRP

Buffalo (NY)

Hybrid

USD 60,000 - 83,000

Full time

6 days ago

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Benefits offered by this job

Health insurance

Flexible PTO

Life insurance

401K

Job summary

BarkleyOKRP, via MissionOne Media, seeks a Senior Planner in a hybrid role to build strategic media recommendations and manage client partnerships across multi-channel campaigns. You will collaborate with internal teams across activation, data & analytics, CRM, strategy and finance, using data-driven insights to optimize budgets and drive results for clients.

The position offers a competitive base salary range with comprehensive benefits and opportunities for growth in a fast-paced, evolving

Qualifications

Bachelor’s degree or equivalent in a related field.
2-3 years of media planning experience required.
Strong knowledge of both traditional & digital media channels is preferred.
Proven experience in local media strategy required.
Ability to think critically and apply a strategic approach to all plans or projects.

Responsibilities

Develops strategic and tactical media recommendations for clients, recommending channels and tactics that will deliver upon client’s objectives.
Build and maintain strong working relationships with internal teams, including client experience, activation, data & analytics, CRM, strategy, and finance.
Build strategic media audiences through 3rd party syndicated audience tools to develop audience recommendations and understand audience media consumption and behaviors.
Use competitive intelligence tools to identify category white space and support media strategy.
Flawlessly manage client media budget, including the development of media flowcharts and approvals.
Support in client billing, including collaboration with Finance to review invoices against spend.