Senior Media Planner: Data-Driven, Hybrid & Impactful

Colle McVoy; Minneapolis (MN); Hybride; USD 70 000 - 80 000; Plein temps

Avantages offerts par ce poste

Health & wellness benefits

Agency perks

Hybrid work environment

Résumé du poste

Colle McVoy, a full-service agency and certified B Corp, is seeking a Senior Media Planner to join a collaborative team. You will craft and steward cross-channel media plans that align with client objectives, leveraging data-driven insights and competitive analyses.

You'll work with internal and client teams to track trends, optimize reach and frequency, and present recommendations while mentoring junior planners in a vibrant, culture-driven agency environment.

Qualifications

• Bachelor’s degree or equivalent industry experience.
• Minimum two years of agency-side media planning experience.
• Integrated agency experience preferred.
• CPG and retail category experience a plus.
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides a plus.
• Ability to travel as needed.

Responsabilités

• Mine data and research to create custom and effective media strategies and plans.
• Develop competitive analyses using agency resources to gain insight on category/brand spending, seasonality, channel mix, contextual environments and creative messages/units.
• Consult industry research and agency resources to develop robust audience profiles that inform creative and media plan development.
• Analyze current and emerging media channels and placements for relevance to your clients’ businesses and their audience’s lifestyle.
• Lead media plan development and stewardship in partnership with media supervisors and directors.
• Partner with assistant media planners, CM’s digital and broadcast investment teams and external media partners to generate planning rates that informs plan development.
• Develop collaborative relationships with external media partners/vendors to bring out unique ideas at fair and cost-efficient rates.
• Participate in client presentations including media plan recommendations, campaign reporting, and POVs in partnership others on the media team.
• “Own the plan” from approval through execution, reporting and billing processing – this includes partnering with assistant media planners, broadcast/digital investment teams and agency finance teams to ensure all details are executed as planned.
• Mentor and develop assistant media planners and media interns.
• Contribute to team and agency development by participating in department and agency education sessions and contributing your own points of passion and skill to educate others.
• Collaborate with cross-functional agency teams including Account Management, Creative, Strategy, Data Science, Brand Experience and Public Relations

Connaissances

Reach & frequency

Competitive analysis

Audience profiling

Plan reporting

Media budgeting

MS Excel

PowerPoint

Formation

Bachelor’s degree or equivalent

Outils

MRI-Simmons

Media Radar

Pathmatics

Nielsen Commspoint

Mediaocean/Prisma

Description du poste

Colle McVoy, a full-service agency and certified B Corp, is seeking a Senior Media Planner to join a collaborative team. You will craft and steward cross-channel media plans that align with client objectives, leveraging data-driven insights and competitive analyses.

You'll work with internal and client teams to track trends, optimize reach and frequency, and present recommendations while mentoring junior planners in a vibrant, culture-driven agency environment.