Remote Media Planner - Data-Driven Multi-Channel Campaigns

McGarrah Jessee; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

McGarrah Jessee is seeking a Media Planner to build plans that drive impact beyond impressions, using data to decide where investment goes and to show results for beloved brands.

The role sits in Signal, collaborating with Reach and Response teams to ensure unified plans across OOH, digital video, social, and creators. You will manage budgets, coordinate with programmatic partners, and optimize campaigns with analytics.

Qualifications

• 2+ years of multi-channel media planning experience.
• Experience with at least two Signal channels (OOH, digital video, CTV, digital audio, social, creators).
• Familiarity with broadcast, search and programmatic planning.

Responsibilities

• Build integrated media plans across OOH, digital video, digital audio, social and creators grounded in audience data.
• Define channel roles and justify their place in the plan.
• Research audiences and media landscapes using syndicated, platform and first-party data.
• Coordinate with Reach's buyers and Response's specialists to connect TV, radio, sponsorships, search, programmatic and commerce media.
• Lead bidding handoffs to Response and QA plans and buys.
• Collaborate with strategy and creative to tailor assets by channel and market.
• Evaluate vendor proposals and pursue non-traditional opportunities.
• Support creator programs from discovery to activation with paid amplification.
• Enter and maintain direct buys in Mediaocean Prisma and specify tracking requirements.
• Track delivery against plan and optimize based on data.
• Stay current on vendor offerings and emerging platforms.

Skills

Media planning

Data-driven

Budget management

Analytical skills

Communication

Project management

Learning new tools

Tools

Mediaocean Prisma

CM360

MRI-Simmons

Nielsen

Job description

McGarrah Jessee is seeking a Media Planner to build plans that drive impact beyond impressions, using data to decide where investment goes and to show results for beloved brands.

The role sits in Signal, collaborating with Reach and Response teams to ensure unified plans across OOH, digital video, social, and creators. You will manage budgets, coordinate with programmatic partners, and optimize campaigns with analytics.