Senior Media Planner — Hybrid, Strategy-Driven

UNAVAILABLE; Minneapolis (MN); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Comprehensive benefits

Hybrid work environment

Job summary

Colle McVoy, Minneapolis-based, is seeking a Senior Media Planner to join a collaborative culture driving innovative media strategies across channels. You will shape audience profiles, competitive analyses, and optimal media plans to meet client business objectives.

The ideal candidate has agency-side media planning experience, a data-driven mindset, and strong collaboration skills. Expect a hybrid work environment and opportunities to contribute across teams.

Qualifications

• Bachelor’s degree or equivalent industry experience.
• Minimum two years of agency-side media planning experience.
• Integrated agency experience preferred.
• CPG and retail category experience a plus.
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides a plus.
• Ability to travel as needed.

Responsibilities

• Mine data and research to create custom and effective media strategies and plans.
• Develop competitive analyses using agency resources to gain insight on category/brand spending, seasonality, channel mix, contextual environments and creative messages/units.
• Consult industry research and agency resources to develop robust audience profiles that inform creative and media plan development.
• Analyze current and emerging media channels and placements for relevance to your clients’ businesses and their audience’s lifestyle.
• Lead media plan development and stewardship in partnership with media supervisors and directors.
• Partner with assistant media planners, CM’s digital and broadcast investment teams and external media partners to generate planning rates that informs plan development.
• Develop collaborative relationships with external media partners/vendors to bring out unique ideas at fair and cost-efficient rates.
• Participate in client presentations including media plan recommendations, campaign reporting, and POVs in partnership others on the media team.
• “Own the plan” from approval through execution, reporting and billing processing – this includes partnering with assistant media planners, broadcast/digital investment teams and agency finance teams to ensure all details are executed as planned.
• Mentor and develop assistant media planners and media interns.
• Contribute to team and agency development by participating in department and agency education sessions and contributing your own points of passion and skill to educate others.
• Collaborate with cross-functional agency teams including Account Management, Creative, Strategy, Data Science, Brand Experience and Public Relations

Education

Bachelor’s degree or equivalent industry experience

Integrated agency experience preferred

CPG and retail category experience a plus

Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides a plus

Tools

MRI-Simmons

Media Radar

Pathmatics

Nielsen Commspoint

Mediaocean/Prisma

Excel

PowerPoint

Word

Outlook

Teams

Google Slides

Job description

Colle McVoy, Minneapolis-based, is seeking a Senior Media Planner to join a collaborative culture driving innovative media strategies across channels. You will shape audience profiles, competitive analyses, and optimal media plans to meet client business objectives.

The ideal candidate has agency-side media planning experience, a data-driven mindset, and strong collaboration skills. Expect a hybrid work environment and opportunities to contribute across teams.