Senior Media Planner

Colle McVoy; Minneapolis (MN); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health & wellness benefits

Agency perks

Hybrid work environment

Job summary

Colle McVoy, a full-service agency and certified B Corp, is seeking a Senior Media Planner to join a collaborative team. You will craft and steward cross-channel media plans that align with client objectives, leveraging data-driven insights and competitive analyses.

You'll work with internal and client teams to track trends, optimize reach and frequency, and present recommendations while mentoring junior planners in a vibrant, culture-driven agency environment.

Qualifications

• Bachelor’s degree or equivalent industry experience.
• Minimum two years of agency-side media planning experience.
• Integrated agency experience preferred.
• CPG and retail category experience a plus.
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides a plus.
• Ability to travel as needed.

Responsibilities

• Mine data and research to create custom and effective media strategies and plans.
• Develop competitive analyses using agency resources to gain insight on category/brand spending, seasonality, channel mix, contextual environments and creative messages/units.
• Consult industry research and agency resources to develop robust audience profiles that inform creative and media plan development.
• Analyze current and emerging media channels and placements for relevance to your clients’ businesses and their audience’s lifestyle.
• Lead media plan development and stewardship in partnership with media supervisors and directors.
• Partner with assistant media planners, CM’s digital and broadcast investment teams and external media partners to generate planning rates that informs plan development.
• Develop collaborative relationships with external media partners/vendors to bring out unique ideas at fair and cost-efficient rates.
• Participate in client presentations including media plan recommendations, campaign reporting, and POVs in partnership others on the media team.
• “Own the plan” from approval through execution, reporting and billing processing – this includes partnering with assistant media planners, broadcast/digital investment teams and agency finance teams to ensure all details are executed as planned.
• Mentor and develop assistant media planners and media interns.
• Contribute to team and agency development by participating in department and agency education sessions and contributing your own points of passion and skill to educate others.
• Collaborate with cross-functional agency teams including Account Management, Creative, Strategy, Data Science, Brand Experience and Public Relations

Skills

Reach & frequency

Competitive analysis

Audience profiling

Plan reporting

Media budgeting

MS Excel

PowerPoint

Education

Bachelor’s degree or equivalent

Tools

MRI-Simmons

Media Radar

Pathmatics

Nielsen Commspoint

Mediaocean/Prisma

Job description

Colle McVoy
Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and people. For more than 90 years, we've reinvented ourselves to meet the changing needs of brands and the people they serve. We believe the strongest ideas begin with a deep understanding of people, creating ideas that build brands, influence decisions and move culture.
Recognized as a Fast Company Most Innovative Company, Adweek Midsize Agency of the Year, Ad Age A-List honoree, SABRE Disruptive Agency of the Year and a Best Place to Work for 15 consecutive years, Colle McVoy brings together the right people, perspectives and expertise to solve modern business challenges. Our connected capabilities span brand and influencer strategy, design, experiential, social, content, media and earned creative/PR.
As part of DonerColle Partners, a strategic alliance with Doner, Colle McVoy extends its connected capabilities through expanded strategy, creative, media, production and AI-powered innovation to help brands win between the coasts.

Job Overview

Are you an experienced media planner who’s ready to join a highly collaborative and passionate culture driven by finding what’s next for our clients? Do you have experience planning and stewarding media across all channels? Are you a reach/frequency artist and the flowchart is your canvas? Want to be part of a globally recognized media team that has earned creative-driven, industry-leading award recognition for 10 consecutive years? If the answer is “all of the above”, we know the place for you.
As a Senior Media Planner at Colle McVoy, you’ll collaborate with internal and client teams to track and evaluate trends, develop competitive analyses and audience profiles, and build and steward the optimal media plan that delivers our clients’ business and marketing objectives. The ideal candidate is an experienced agency-side media planner who is equal parts curious, dynamic, and detailed. This person values data and media creativity equally. We’re looking for someone who can contribute from day one that wants to be part of a tight-knit team that’s excited about what’s next in media. Beyond experience, we’re seeking someone who is inherently positive and values a strong sense of teamwork, attention to detail, proactive communication, and strategic solutions. A love of media, pop culture and agency life is in your DNA.

Responsibilities

• Mine data and research to create custom and effective media strategies and plans
• Develop competitive analyses using agency resources to gain insight on category/brand spending, seasonality, channel mix, contextual environments and creative messages/units
• Consult industry research and agency resources to develop robust audience profiles that inform creative and media plan development
• Analyze current and emerging media channels and placements for relevance to your clients’ businesses and their audience’s lifestyle
• Lead media plan development and stewardship in partnership with media supervisors and directors
• Partner with assistant media planners, CM’s digital and broadcast investment teams and external media partners to generate planning rates that informs plan development
• Develop collaborative relationships with external media partners/vendors to bring out unique ideas at fair and cost-efficient rates
• Participate in client presentations including media plan recommendations, campaign reporting, and POVs in partnership others on the media team
• “Own the plan” from approval through execution, reporting and billing processing – this includes partnering with assistant media planners, broadcast/digital investment teams and agency finance teams to ensure all details are executed as planned
• Mentor and develop assistant media planners and media interns
• Contribute to team and agency development by participating in department and agency education sessions and contributing your own points of passion and skill to educate others
• Collaborate with cross-functional agency teams including Account Management, Creative, Strategy, Data Science, Brand Experience and Public Relations

Required Skills

• Proficient across all media planning core skills and tools: reach and frequency, competitive analysis, audience creation/analysis, plan reporting/optimization and financial stewardship/media billing
• Experience across all media channels (television/video, digital, social, radio/audio, print, out of home) and full funnel marketing (brand and performance media)
• Ability to independently develop and steward media plans
• Strong communications skills including managing regular internal team and client communications
• Proficient with MRI-Simmons, Media Radar and Pathmatics (or similar competitive tracking tools), Nielsen Commspoint and Mediaocean/Prisma
• Excellent organizational skills and attention to detail
• Prioritizes effectively following the directions of supervisors and adheres to timelines
• Ability to thrive in a culture of teaching and learning
• Competent at prompting AI and interpreting AI responses to assist in research and media planning
• Passion for advertising, media and pop culture
• Curious and resourceful, problem solver

Qualifications

• Bachelor’s degree or equivalent industry experience
• Minimum two years of agency-side media planning experience
• Integrated agency experience preferred
• CPG and retail category experience a plus
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook and Teams; Google Slides a plus
• Ability to travel as needed

At the time of posting, the base salary for this position ranges from $70,000-$80,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

About Colle Mcvoy

Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and people. For more than 90 years, we've evolved alongside the brands and people we serve. We believe the strongest ideas begin with a deep understanding of people, creating work that builds brands, influences decisions and moves culture.
Recognized as an Adweek Agency of the Year, Ad Age A-List Standout Agency and a Fast Company Most Innovative Company, we partner with iconic brands including 3M, Dairy Queen, McCormick & Company, Perdue Farms, Revlon, Target, U.S. Bank and more. Our connected capabilities bring together strategy, creative, design, experiential, social, content, media and earned creative/PR.
As part of DonerColle Partners, a strategic alliance with Doner, we extend those capabilities through expanded production, AI-powered innovation and integrated expertise to help brands win between the coasts. For more information, visit collemcvoy.com and donercolle.com, or follow us on LinkedIn and Instagram.
We are an Equal Opportunity Employer