Senior TPM: AI-Driven Media Planning & Delivery

Amazon Inc.; New York (NY); Hybrid; USD 164,000 - 221,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon Inc. in New York, NY is seeking a Senior Technical Program Manager for Planning within Amazon Ads Demand Tech.

You will own end-to-end delivery of planning capabilities in Ads Agent, leading cross-functional teams to build, test, and deploy AI-powered media planning skills across 23+ global marketplaces. You will drive lifecycle from beta to GA, define metrics, and collaborate with engineering and ML teams to ensure accuracy and trustworthy responses.

Qualifications

• 5+ years of technical product or program management experience.
• 3+ years of software development experience.
• 5+ years of TPM experience with software engineering teams.
• Experience managing programs across cross-functional teams, building processes and coordinating release schedules.
• Experience building and evaluating system-level technical design.
• Experience developing and executing/delivering product and technical roadmaps.

Responsibilities

• Own end-to-end project delivery for media planning skills including Reach Estimation, Audience Discovery, Budget Allocation, and Plan Creation, ensuring each new capability is developed and launched as a skill.
• Drive skill development lifecycle from initial beta phases through general availability, managing success criteria and readiness at each stage.
• Improve response quality and accuracy by establishing evaluation frameworks, analyzing conversation logs, and collaborating with teams to reduce error rates through continuous model refinement.
• Define and monitor skill-level success metrics such as task completion rates, response accuracy, and user engagement to track performance and guide optimization efforts.
• Coordinate cross-functional efforts including user acceptance testing, beta account onboarding, and go-to-market readiness across all stakeholders and teams.

Skills

Technical program management

Software development

Cross-functional collaboration

Release coordination

KPI / SLA design

Job description

Amazon Inc. in New York, NY is seeking a Senior Technical Program Manager for Planning within Amazon Ads Demand Tech.

You will own end-to-end delivery of planning capabilities in Ads Agent, leading cross-functional teams to build, test, and deploy AI-powered media planning skills across 23+ global marketplaces. You will drive lifecycle from beta to GA, define metrics, and collaborate with engineering and ML teams to ensure accuracy and trustworthy responses.