Senior Media Planner

Morrison; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

Morrison seeks a Senior Media Planner to blend strategic media planning with hands-on execution. You will develop media plans, allocate budgets, choose channel mixes, and present rationale to clients.

In this role you will build, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display, collaborating with teams to maximize results across financial services, B2B, retail, and travel clients.

Qualifications

• 5+ years of experience in paid media.
• Hands-on Google Ads experience within the past 12 months.
• Ability to allocate budgets and connect channel recommendations to business objectives.
• Strong analytical skills to interpret campaign data and optimize.
• Experience presenting to clients and defending investments.
• Agency or client-side paid media experience across multiple products or audiences.
• Strong communication and ability to explain complex media concepts clearly.

Responsibilities

• Develop media plans aligned with client objectives and budgets.
• Determine channel mix, budget allocation, and strategic approach.
• Translate recommendations into clear client rationale.
• Own media budget recommendations and defend decisions with clients.
• Monitor campaign performance and identify optimization opportunities.
• Build, launch, manage, and optimize Google Ads campaigns across Search, Performance Max, YouTube, and Display.
• Collaborate with internal teams to coordinate execution and share insights.

Skills

Paid media

Google Ads

Campaign analytics

Budget management

Client communication

Cross-functional collaboration

Tools

Google Ads

GA4

Search Ads 360

Display & Video 360

Job description

Job Summary

The Senior Media Planner combines strategic media planning expertise with hands-on paid media execution. This person develops media plans, determines channel mix and budget allocation, and translates recommendations into clear, compelling rationale for clients. They also build, manage, and optimize campaigns in Google Ads. The Senior Media Planner works across Morrison's diverse client portfolio, including financial services, B2B, retail, and travel and leisure, and reports to the Media Director.

Job Responsibilities

Media Planning and Strategy

• Develop media plans aligned with client objectives, target audiences, campaign goals, and available budgets.
• Determine the appropriate channel mix, budget allocation, and strategic approach based on campaign objectives and performance expectations.
• Translate media recommendations into clear, client-friendly rationale that explains the why behind the strategy.
• Own media budget recommendations and confidently present and defend strategic decisions with clients.
• Monitor campaign performance and market opportunities to identify ways to improve media effectiveness and inform future planning.

Campaign Execution and Optimization

• Personally build, launch, manage, and optimize campaigns in Google Ads across Search, Performance Max, YouTube, and Display or Demand Gen.
• Monitor campaign performance, budget pacing, and key performance indicators to identify opportunities and address underperformance.
• Analyze campaign data to understand what is working, diagnose performance challenges, and make data-driven optimization decisions.
• Translate performance insights into actionable recommendations that improve campaign effectiveness and inform ongoing media strategy.
• Collaborate with internal team members to coordinate campaign execution, share insights, and maintain alignment across media efforts.

Qualifications

• 5+ years of experience in paid media, including at least three years in media planning, strategy, or a comparable role.
• Recent, hands-on Google Ads experience within the past 12 months, including campaign setup, management, and optimization across Search, Performance Max, YouTube, and Display or Demand Gen.
• Demonstrated ability to develop media plans, allocate budgets strategically, and connect channel recommendations to business objectives.
• Strong analytical skills and the ability to interpret campaign performance data and translate findings into actionable optimizations.
• Experience managing media budgets and presenting strategic recommendations to clients, including explaining and defending investment decisions.
• Agency experience or client-side experience managing paid media across multiple products, business lines, or audiences.
• Strong communication skills and the ability to explain complex media concepts in clear, accessible terms.

Preferred Qualifications

• Experience with Google Marketing Platform tools, including Search Ads 360, Display & Video 360, or Campaign Manager 360.
• Experience with GA4, conversion tracking, and measurement implementation.
• Experience with additional paid media platforms, including Meta, LinkedIn, or programmatic advertising.
• Experience working in regulated industries, particularly banking, financial services, or credit unions.