Senior Media Manager: In-House Strategy & Planning

Ross Stores; New York (NY); Hybrid; USD 113,000 - 173,000; Full time

Job summary

Ross Stores in New York is seeking an experienced Media Manager to lead in-house media planning across traditional, digital, and paid social channels. You will partner with brand, creative, and analytics teams to translate business objectives into data-driven media plans and performance expectations.

The role focuses on building internal capability, optimizing campaigns, and delivering strong business outcomes while balancing analytical rigor with creative thinking.

Qualifications

• 4–6 years of experience in brand or agency media planning.
• Advanced proficiency in Excel for data analysis, modeling, and scenario planning.
• Experience analyzing campaign performance and turning data into insights.
• Familiarity with media measurement tools (platform analytics, MMM, brand lift).
• Strong strategic thinking, problem-solving, and cross-functional collaboration.
• Ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with strong organizational and execution skills.

Responsibilities

• Build internal media planning capability across traditional, digital, and paid social channels.
• Translate priorities into clear media briefs, audience strategies, testing plans, and performance expectations.
• Develop channel mix, audience targeting, geographic, and campaign flighting strategies.
• Oversee end-to-end campaign execution, timelines, approvals, and asset readiness.
• Monitor in-flight performance and implement optimizations to improve effectiveness.
• Manage and optimize large-scale media budgets with strong financial stewardship.

Skills

Brand media planning

Data analysis

Strategic thinking

Problem solving

Collaboration

Communication

Time management

Attention to detail

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

Excel

MMM

Brand lift studies

Job description

Ross Stores in New York is seeking an experienced Media Manager to lead in-house media planning across traditional, digital, and paid social channels. You will partner with brand, creative, and analytics teams to translate business objectives into data-driven media plans and performance expectations.

The role focuses on building internal capability, optimizing campaigns, and delivering strong business outcomes while balancing analytical rigor with creative thinking.