In-House Media Lead — Strategy & Optimization

Ross Stores, Inc.; Dublin (CA); Hybrid; USD 113,000 - 173,000; Full time

Job summary

Ross Stores, Inc. seeks an experienced Media Manager to lead in-house media planning across traditional, digital, and paid social channels, partnering with cross-functional teams and external agency partners to translate business objectives into effective, data-driven media plans.

You will shape audience strategies, testing plans, and performance expectations to drive brand awareness and store traffic. The role emphasizes end-to-end campaign execution, optimization, and strong financial

Qualifications

• 4-6 years of experience in brand or agency media planning.
• Proficient in Excel with data analysis, modeling, and scenario planning.
• Experience analyzing campaign performance and translating data into insights.

Responsibilities

• Lead in-house media planning across traditional, digital, and paid social channels.
• Translate business priorities into media briefs, audience strategies, and testing plans.
• Develop channel mix, audience targeting, geographic strategies, and flighting.
• Oversee end-to-end campaign execution with timelines, approvals, and assets.
• Monitor performance and optimize campaigns to meet objectives.
• Partner with agencies and internal teams to ensure strategic recommendations.

Skills

Advanced Excel / data analysis

Campaign performance analysis

Strategic thinking

Collaboration

Communication skills

Budget management

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

MMM

Brand lift studies

Platform analytics

Job description

Ross Stores, Inc. seeks an experienced Media Manager to lead in-house media planning across traditional, digital, and paid social channels, partnering with cross-functional teams and external agency partners to translate business objectives into effective, data-driven media plans.

You will shape audience strategies, testing plans, and performance expectations to drive brand awareness and store traffic. The role emphasizes end-to-end campaign execution, optimization, and strong financial