Senior Media Manager, Full-Funnel Growth & Analytics

Beiersdorf; Stamford (CT); On-site; USD 133,000 - 167,000; Full time

Benefits offered by this job

Generous PTO policy

Paid Parental Leave

Wellness program

Cash Balance Plan

401k match

ERGs

Job summary

Beiersdorf North America is seeking a Media Manager to lead the US integrated media strategy across channels, driving a full-funnel approach with cross-functional partners. You will own paid digital campaigns, define KPIs, and manage budgets with agencies and finance partners to achieve strong media outcomes.

The role emphasizes collaboration with Brand, eCom, and Consumer Experience teams, leveraging analytics to optimize performance and align with business goals.

Qualifications

• BS/BA in relevant field; MBA preferred.
• 8–12 years of digital media experience in CPG/Beauty/Health verticals.
• Strong analytical and strategic thinking; ability to lead and collaborate.
• Audience development, segmentation and path-to-purchase understanding.
• Understanding of digital media processes and vendors.
• Experience with media project management and KPI setting.
• Proficiency with Tableau, Power BI, Looker Studio.
• Adaptable to changes in project lifecycles.

Responsibilities

• Develop and execute US integrated media strategy across channels.
• Own paid digital campaigns across Video, Social, Programmatic/Direct buys.
• Define and monitor KPIs; optimize campaigns to hit targets.
• Manage media budgets and lead agencies and internal finance partners.
• Collaborate with Brand, eCom, and Consumer Experience teams for alignment.
• Coordinate with analytics to tie tactics to business results.

Skills

Media management

Agency management

Data analytics

Tableau

Power BI

Looker Studio

Education

BS/BA in relevant field

MBA Marketing/Business Administration MBA preferred

Tools

Tableau

Power BI

Looker Studio

Job description

Beiersdorf North America is seeking a Media Manager to lead the US integrated media strategy across channels, driving a full-funnel approach with cross-functional partners. You will own paid digital campaigns, define KPIs, and manage budgets with agencies and finance partners to achieve strong media outcomes.

The role emphasizes collaboration with Brand, eCom, and Consumer Experience teams, leveraging analytics to optimize performance and align with business goals.