Manager, Performance Marketing

Beiersdorf Group; Stamford (CT); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous PTO policy

Paid Parental Leave

Wellness and Benefits program

Cash Balance Plan

401k match

Hybrid work model

Job summary

Beiersdorf North America is seeking a Performance Marketing Manager to lead strategic planning, budget management, and performance analysis across on-site and off-site retail media with major partners. You will align agency efforts with shopper marketing and commercial plans to maximize ROAS and brand impact.

You will translate business goals into full-funnel media strategies, collaborate with commercial teams, and drive cross-functional initiatives across Sales, Marketing, and Analytics to

Qualifications

• 8+ years of experience in digital media, media planning, or eCommerce marketing.
• Direct, extensive hands-on experience managing large-scale campaigns through AMC or Walmart Connect or a strong equivalent (e.g., Roundel).
• Agency management experience leading a primary client relationship with an external agency.
• Commercial acumen in the CPG/retail space; beauty background preferred.
• Highly analytical mindset with proficiency in Excel and retail media analytics tools.
• Strong cross-functional collaboration across Sales, Marketing and Analytics.
• Excellent verbal and written communication; able to present to senior leadership.
• Experience with identified retailers or major retail media networks is a plus.

Responsibilities

• Develop annual and quarterly retail media strategy with Beiersdorf accounts.
• Integrate media plans with JBPs, product launches, and promotions.
• Lead budget planning, phasing, and reconciliation across accounts.
• Manage agency partnerships and drive performance reviews with KPIs.
• Provide deep-dive performance analyses and translate data into actionable insights.
• Ensure omnichannel alignment from national campaigns to digital shelf.

Skills

8+ years digital media experience

Retail media platform expertise (AMC/W

Tools

Excel

Job description

Your Tasks

Strategic Planning & Budget Management:

• Develop the annual and quarterly retail media strategy for identified retailers in partnership with the Beiersdorf Account Heads.
• Ensure all media plans are deeply integrated with the commercial calendar, including the Joint Business Plan (JBP), new productlaunches, in-store promotions, and seasonal events.
• Play a key role to make the JBPs mutually beneficial.
• Manage the multi-million dollar media budget for these accounts, including planning, phasing, and reconciliation to maximize working dollars.
• Lead the "test and learn" agenda, piloting new ad formats, targeting tactics, and measurement methodologies to keep Beiersdorf at the forefront of retail media innovation.
• Build creative pipelines for retail media to actively A/B test hypothesis, insights & business priorities to drive incrementality
• Own end-to-end finance & budget management process across the value chain; internally, with retailers & our agency partners
• Own identified brand(s)’ relationships with marketing, media, finance controlling by consolidating actions, presentations & asks

Agency & Partner Management:

• Serve as the primary day-to-day strategic lead for our Performance Marketing deployment agency, translating business objectives into a clear executional brief.
• Lead weekly, monthly, quarterly & other business reviews with the agency to review performance against KPIs, hold them accountable for results, and optimize future campaigns
• Cultivate and maintain strong, collaborative relationships with our key partners with identified retailers, acting as the primary strategic point of contact for Beiersdorf.
• Leverage these retailer relationships to gain access to betas, deeper insights, and strategic support that gives Beiersdorf a competitive advantage.

Campaign Oversight & Omnichannel Integration:

• Review and provide strategic feedback on all media plans submitted by the agency, ensuring the right mix of tactics (e.g., Sponsored Search, On-site Display, DSP, In-store, etc) to achieve our goals.
• Collaborate with Brand Marketing, Media and Shopper Marketing teams to ensure creative and messaging are consistent from national campaigns all the way to the digital shelf.
• Champion an omnichannel mindset, developing strategies that drive both online sales and in-store foot traffic and conversion.

Performance Analysis & Insight Generation:

• Go beyond the agency's base-level reporting to conduct deep-dive analyses on campaign performance, focusing on key metrics like ROAS, new-to-brand acquisition, incremental lift, halo effects amongst others
• Translate complex performance data into a clear, concise, and actionable story for internal stakeholders, including the Account Heads and senior leadership.
• Own the internal reporting and communication of retail media performance for your accounts, ensuring the business has a clear understanding of the value and impact of its investment.
• Utilize retailer data platforms (e.g., Walmart Scintilla/Amazon Brand View Pro/Kiosk) to uncover shopper insights that can inform both media targeting and broader commercial strategy.

Your Profile

• Experience: 8+ years of experience in digital media, media planning, or eCommerce marketing, with a focus on performance-driven advertising.
• Retail Media Platform Expertise:
  • Direct, extensive hands-on experience managing or overseeing large-scale campaigns through AMC or Walmart Connect is a primary requirement. Or, deep experience with Target's Roundel is a highly valuable equivalentand demonstrates a strong understanding of sophisticated, closed-loop retail media networks.
• Agency Management:Proven experience managing a media agency or acting as the primary client lead at an agency is essential. You must be able to effectively brief, manage, and challenge an agency partner to deliver best-in-class results.
• Commercial Acumen:Strong understanding of the CPG/retail environment. Beauty background preferred. Must be able to speak the language of the sales team and connect media metrics to business outcomes like sales lift and profitability.
• Highly Analytical:A data-driven mindset with a proven ability to analyze campaign data and generate actionable insights. Must be proficient in Excel and comfortable with retail media analytics platforms.
• Cross-Functional Collaboration:Exceptional ability to build relationships and influence across an organization. This role requires daily collaboration with Sales, Marketing, and Analytics teams.
• Communication Skills:Excellent verbal and written communication skills, with the ability to present complex data and strategies to senior leadership.
• Experience with identified retailers, or other major retail media networks is a strong plus.

We care for skin. We care for our people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands — Coppertone, Aquaphor, Eucerin and NIVEA — focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries — making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people — our employees, our customers, our consumers and our communities — and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and supports innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you’ll find:

• A welcoming workplace that values diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Flexible teams that enjoy a challenge and the ability to make an impact
• A dynamic community of life-long learners that values individual skills, and a growth mindset as well as hard skills and established expertise
• A purpose-led company that prioritizes your personal and professional development with the right balance of structure and flexibility to grow
• A culture that lives by its core values of care, trust, simplicity, and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Established Employee Resource Groups/affinity groups help to grow important connections and belonging with other colleagues
• Dynamic work model – hybrid (at least 3 days on-site)

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms. We are looking for individuals who bring new and diverse skills to the team.

The Performance Marketing Manager is a strategic leader responsible for maximizing the return on our advertising investment and driving omnichannel growth across our key identified retail partners. This role will serve as the central hub of expertise, connecting the Beiersdorf account teams, our external media deployment agency, and the retailers' advertising teams.

You are a data-driven, commercially savvy expert who understands how to translate business goals into powerful, full-funnel media strategies. You will be responsible for the strategic planning, budget management, and performance analysis of all on-site and off-site retail media in collaboration with the relevant commercial teams/leads and the account teams at Beiersdorf. Your primary mission is to ensure our media plans are flawlessly executed by our agency, fully integrated with our shopper marketing strategy, our commercial plans, our integrated media plans and delivering a best-in-class return on ad spend (ROAS) across brands.

Additional information

ADDITIONAL INFORMATION:

At Beiersdorf, we value diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America - Recent Awards

• Winner of Comparably's Award for Best Company Outlook (2021, 2024, 2025)
• Winner of Comparably's Award for Best Company Work Life Balance (2025)
• Winner of Comparably's Award for Best Company Culture (2023, 2024)
• Winner of Comparably's Award for Best Company Compensation (2020, 2022-2024)
• Winner of Comparably's Award for Best Company Perks and Benefits (2024, 2025)
• Winner of Comparably's Award for Best Company for Happiness (2022,2023, 2024, 2025)
• Winner of Comparably's Award for Best CEO / General Manager (2020, 2024)
• Winner of Comparably's Award for Best Sales Team (2023, 2024, 2025)
• Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023, 2025)
• Winner of Comparably's Award for Best Company for Diversity (2022)

Check us out on Comparably:https://www.comparably.com/companies/beiersdorf

Beiersdorf is an Equal Opportunity Employer.