Senior Retail Media Strategist

Beiersdorf; Stamford (CT); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Generous PTO

Parental Leave

Wellness program

401k match

Hybrid work model

Job summary

Beiersdorf North America is seeking a Performance Marketing Manager to lead retail media strategy with major partners. You will guide budget planning, agency collaboration, and cross-functional execution to maximize ROAS and business impact.

The role requires 8+ years in digital media or ecommerce marketing, with deep knowledge of retail media networks and analytics. A hybrid work model and strong leadership are offered with a growth-focused culture.

Qualifications

• 8+ years in digital media, media planning, or ecommerce marketing with performance focus.

Responsibilities

• Strategic planning and budget management for identified retail partners.
• Agency and partner management with performance reviews and optimization.
• Campaign oversight and omnichannel integration across online and in-store channels.
• Performance analysis with ROAS focus and clear internal storytelling.
• Build retailer insights using data platforms to inform media targeting and strategy.

Skills

Digital media

Media planning

Ecommerce marketing

Performance analytics

Agency management

Commercial acumen

Excel proficiency

Cross-functional collaboration

Communication skills

Tools

AMC

Walmart Connect

Roundel

Job description

Beiersdorf North America is seeking a Performance Marketing Manager to lead retail media strategy with major partners. You will guide budget planning, agency collaboration, and cross-functional execution to maximize ROAS and business impact.

The role requires 8+ years in digital media or ecommerce marketing, with deep knowledge of retail media networks and analytics. A hybrid work model and strong leadership are offered with a growth-focused culture.