SENIOR MEDIA EXECUTIVE - WTVM

Gray Media; Columbus (GA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Comprehensive benefits package

Training and professional development programs

Uncapped commission structure

Job summary

A leading multimedia company in Columbus, Georgia is looking for a Senior Media Executive to join their team of advertising professionals. Candidates should have 2+ years of media sales experience, with proven success in closing deals and managing client relationships. The role includes meeting sales benchmarks, building a pipeline of prospects, and preparing sales reports. This position offers professional growth, training, and a supportive work environment, aiming for unlimited success in media sales.

Qualifications

• 2+ years of proven success in outside sales or media sales.
• Track record of exceeding budgets and closing new business.
• Strong organizational and time management skills.

Responsibilities

• Meet or exceed sales activity benchmarks: cold calls and new business meetings.
• Build and maintain a pipeline of high-quality prospects.
• Present customized marketing packages to decision-makers.

Skills

Outside sales experience

Cold-calling skills

Relationship-building

Excellent communication skills

Education

Bachelor's degree in Business, Communications, Marketing or related field

Tools

CRM systems (Salesforce, Wide Orbit or similar)

Job description

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTVM

We offer upward growth opportunities, an uncapped commission structure with no territories, a comprehensive benefits package, training and professional development programs, a supportive team environment with collaborative culture, an opportunity to represent best‑in‑class media and digital marketing solutions and tools, and technology to maximize your success.

Job Summary/Description

WTVM, Gray Television's ABC affiliate in Columbus, Georgia, is seeking Sales Super Stars to join our elite team of multi‑media advertising and marketing professionals. We want stars with a track record of closing contracts to grow our commanding share of local broadcast and digital revenue. Our ideal candidate is a seasoned media sales professional who thrives on closing deals, building client relationships, and consistently delivering results. We provide the training, tools, products, and environment for you to achieve unlimited professional and financial success.

As a Senior Media Executive at WTVM, you will leverage your extensive sales experience to help regional and local businesses connect with customers using the best advertising resources in the market.

Duties/Responsibilities

• Meet or exceed weekly and monthly sales activity benchmarks: cold calls, new business meetings, and closed deals
• Build and maintain a robust pipeline of high-quality prospects with significant revenue potential through cold calling, networking, and referrals
• Manage an existing list of established clientele
• Present customized marketing packages and advertising campaigns to decision-makers
• Close deals and negotiate contracts
• Utilize CRM and client management tools to track activity, pipeline, and sales performance
• Maintain accurate records of all client interactions, proposals, and closed business
• Handle billing inquiries and manage payment collections
• Collaborate effectively with internal departments, including creative, traffic, digital, and support staff
• Prepare weekly sales reports and forecasts

Qualifications/Requirements

• 2+ years of proven success in outside sales, media sales, or B2B sales with a documented track record of exceeding budgets
• Demonstrated ability to consistently close new business and grow accounts
• Strong prospecting and cold-calling skills
• Expert relationship-building and networking abilities
• Excellent communication skills, both written and verbal, with professional grammar
• Outstanding presentation skills with the ability to influence and persuade buyers
• Exceptional customer service orientation and follow-through
• Strong organizational and time management skills with the ability to work independently
• Self‑motivated with competitive drive and entrepreneurial mindset
• Professional appearance, integrity, and discipline

Preferred Qualifications

• Bachelor's degree in Business, Communications, Marketing, or related field (or equivalent years of sales experience)
• Previous media sales experience (broadcast, digital, or streaming)
• Experience selling to local or regional businesses
• Familiarity with CRM systems (Salesforce, Wide Orbit, or similar platforms)
• Background in marketing, advertising, or digital media

Application Information

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references. Current employees who are interested in this position can apply through the Gray-TV UltiPro self‑service portal. WTVM-TV/Gray Media is a drug‑free company.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.