SENIOR MEDIA EXECUTIVE - WTVM

Telemundo Columbus; Columbus (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

WTVM, Gray Television's ABC affiliate in Columbus, GA, seeks Senior Media Executive to grow local broadcast and digital revenue by closing contracts and building client relationships.

Ideal candidates have a proven track record in outside/media sales, excel at prospecting and relationship-building, and can work with internal teams to deliver effective campaigns. Training, tools, and support are provided.

Qualifications

• 2+ years of outside sales, media sales, or B2B sales with a track record of meeting budgets.

Responsibilities

• Meet or exceed weekly and monthly sales activity benchmarks (cold calls, meetings, closed deals).
• Build and maintain a robust pipeline of prospects with revenue potential through cold calling, networking, and referrals.
• Present marketing packages to decision-makers and close deals; manage contracts and billing inquiries.
• Use CRM to track activity, pipeline, and performance; prepare weekly reports and forecasts.

Skills

Outside sales

Media sales

B2B sales

Relationship building

Cold calling

Education

Bachelor's degree in Business/Communications/Marketing

Tools

Salesforce

Wide Orbit

Job description

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTVM:

We offer Upward Growth opportunities, an uncapped commission structure with no territories, a comprehensive benefits package, training and professional development programs, a supportive team environment with collaborative culture, an opportunity to represent best-in-class media and digital marketing solutions and tools, and technology to maximize your success.

Job Summary/Description:

WTVM, Gray Television's ABC affiliate in Columbus, Georgia, is seeking SALES SUPER STARS to join our elite team of multi‑media advertising and marketing professionals.

We want STARS with a track record of closing contracts to grow our commanding share of local broadcast and digital revenue. Our ideal candidate is a seasoned media sales professional who thrives on closing deals, building client relationships, and consistently delivering results. We provide the training, tools, products, and environment for you to achieve unlimited professional and financial success!

As a Senior Media Executive at WTVM, you will leverage your extensive sales experience to help regional and local businesses connect with customers using the best advertising resources in the market.

Duties/Responsibilities:

New Business Development/Prospecting/Account Management:

• Meet or exceed weekly and monthly sales activity benchmarks: cold calls, new business meetings, and closed deals
• Build and maintain a robust pipeline of high‑quality prospects with significant revenue potential through cold calling, networking, and referrals
• Manage an existing list of established clientele
• Present customized marketing packages and advertising campaigns to decision‑makers
• Close deals and negotiate contracts
• Utilize CRM and client management tools to track activity, pipeline, and sales performance
• Maintain accurate records of all client interactions, proposals, and closed business
• Handle billing inquiries and manage payment collections
• Collaborate effectively with internal departments, including creative, traffic, digital, and support staff
• Prepare weekly sales reports and forecasts

Qualifications/Requirements:

• 2+ years of proven success in outside sales, media sales, or B2B sales with a documented track record of exceeding budgets
• Demonstrated ability to consistently close new business and grow accounts
• Strong prospecting and cold‑calling skills
• Expert relationship‑building and networking abilities
• Excellent communication skills, both written and verbal, with professional grammar
• Outstanding presentation skills with the ability to influence and persuade buyers
• Exceptional customer service orientation and follow‑through
• Strong organizational and time management skills with the ability to work independently
• Self‑motivated with competitive drive and entrepreneurial mindset
• Professional appearance, integrity, and discipline

Preferred Qualifications:

• Bachelor's degree in Business, Communications, Marketing, or related field (or equivalent years of sales experience)
• Previous media sales experience (broadcast, digital, or streaming)
• Experience selling to local or regional businesses
• Familiarity with CRM systems (Salesforce, Wide Orbit, or similar platforms)
• Background in marketing, advertising, or digital media

WTVM-TV/Gray Media is a drug‑free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.