MULTIMEDIA SALES MANAGER - WTVM

Gray Media, Inc.; Columbus (GA); On-site; USD 65,000 - 85,000; Full time

Job summary

Gray Media, Inc. is looking for results-driven Multimedia Sales Managers in Columbus, GA. The role demands leadership in achieving sales revenue goals and developing long-term client relationships with innovative advertising solutions.

Ideal candidates will have significant experience in digital marketing and traditional media, with a proven ability to lead a high-performing sales team. Strong organizational and communication skills are essential for success in this fast-paced environment.

Qualifications

• Minimum 3-5 years of experience in advertising sales.
• Minimum 3 years of sales management experience.
• Proven ability to multitask in a fast-paced environment.

Responsibilities

• Lead local sales team to achieve sales revenue goals.
• Motivate and maximize performance of sales executives.
• Negotiate ratings, rates, and budgets.

Skills

Advertising sales experience

Sales management experience

Digital marketing expertise

Communication skills

Organizational skills

Tools

Wide Orbit Traffic

Wide Orbit Media Sales

Matrix

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full‑power television markets that collectively reach approximately 37% of U.S. television households. The portfolio includes 80 markets with the top‑rated television station and 100 markets with the first and/or second highest rated television station in average all‑day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo affiliate group with 47 markets and Gray Digital Media, a full‑service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

For over 70 years, WTVM has served the 16‑county DMA across west Georgia and East Alabama. As broadcast pioneers, WTVM serves as the Chattahoochee Valley's most‑watched television station. WTVM is the dominant local media provider in the Chattahoochee Valley, both on‑air and online. WTVM has the largest and most trusted news teams in the market, producing more than 60 hours of local news weekly. WTVM.com, the WTVM News app, the WTVM Weather app, and WTVM social media platforms deliver our news on demand and on the go to a vast and growing digital audience.

Job Summary/Description

WTVM‑TV, part of Gray Media, Inc, in Columbus, GA, is looking for results‑driven Multimedia Sales Managers who will lead our top‑performing local sales team to achieve sales revenue goals and develop long‑term client relationships utilizing our best‑in‑the‑industry multi‑platform advertising solutions. We are seeking a savvy digital marketing guru and traditional media expert who is strategic with the ability to maintain a winning culture. Digital Sales and Traditional Media experience required.

Responsibilities

• Collaborate with the management team to accomplish station objectives
• Motivate the local sales team so that digital and new local direct revenue goals are met and/or exceeded
• Manage, direct, and train to maximize the performance of the local sales executives and assistants
• Assist Media Executives in preparing, presenting, and closing business
• Recruit and hire top performers
• Negotiate ratings, rates, and budgets
• Maintain professional working relationships with our clients
• Oversee accounts receivable
• Assist in the management of inventory
• Accurately forecast sales revenue for your team
• Other duties as assigned

Qualifications/Requirements

• Minimum 3‑5 years of experience in advertising sales
• Minimum 3 years of sales management
• A proven leader with the ability to work independently, think ahead, and put into place action items that need to be accomplished
• Promote a positive, result‑oriented culture that is passionate about the media landscape and help local Media Executives and clients be successful
• Proven ability to multitask in a fast‑paced environment
• Excellent organizational, verbal, written communication, and presentation skills
• Competitive, energetic, and a self‑starter
• Experience with Wide Orbit Traffic, Wide Orbit Media Sales, and Matrix is a plus
• Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously
• Must possess a valid driver's license with a safe driving record, MVR check required at hire, and monitored continuously

Additional Info

WTVM‑TV/Gray Media is a drug‑free company.

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees’ ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.