MEDIA EXECUTIVE (REGIONAL) - WTOC

Gray Media, Inc.; Savannah, Northern (GA, KY); Hybrid; USD 68,000 - 83,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) plan

Paid parental leave

Relocation PTO

Life and disability benefits

Paid time off

Profit sharing

Job summary

Gray Media, Inc. in Savannah, GA is seeking a Regional Media Executive to manage, renew, and upsell to existing agencies and clients. You will drive the full sales process from initial contact to closing, invoicing, and payment.

As a key liaison between agencies and Gray Media internal teams, you will develop relationships, understand market conditions, and achieve monthly and yearly sales goals. This full-time role offers a comprehensive benefits package and a competitive salary.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in broadcast television, sports sponsorships, digital media, or client solutions.
• Proficiency in Gray systems such as Wide Orbit, OMS, BI Tools, Matrix and/or CRM, Nielsen, Media Monitors.
• Strong communication skills, with the ability to translate technical and operational information into clear, agency/client-ready insights.

Responsibilities

• Manage day-to-day maintenance of multi-million dollar transactional accounts.
• Negotiate and close agency requests and renewals.
• Maximize share of business by building agency relationships and providing excellent client service.
• Identify growth opportunities with existing accounts.

Skills

Strong communication

Relationship building

Sales mindset

Team player

Strategic thinking

Education

Bachelor's degree in marketing/communications

Tools

Wide Orbit

OMS

BI Tools

Matrix

CRM

Nielsen

Media Monitors

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$75,000/yr.

Shift and Schedule:

Mon. - Fri. (or at the Manager's Discretion)

Job Type:

Full-Time

_______________________

About WTOC:

TOC-TV, located in beautiful Savannah, GA, is the CBS affiliate serving 20 counties in South Georgia and the South Carolina Lowcountry. WTOC is the market's dominant local station, celebrating over 73 years of excellence in news, sports, and weather reporting on-air and online. WTOC is part of Gray Media, one of the largest broadcast companies in the country.

Job Summary/Description:

The Regional Media Executive is a critical member of our Sales Team – managing, renewing, and upselling/cross selling to existing agencies/clients. This role is responsible for the sales process from initial contact to closing, invoicing, and payment. Regional Media Executives act as the primary point of contact for regional agencies/clients and Gray Media internal teams (Sales leadership, News, Marketing, Operations, GDM, Business Manager).

Duties/Responsibilities include, but are not limited to:

• Responsible for the day-to-day maintenance of multi-million dollars in transactional accounts
• Negotiate and close all agency requests and renewals
• Maximize share of business by developing agency (and client) relationships and providing unprecedented client service
• Identify growth opportunities with existing accounts
• Achieve or exceed monthly, annual, and annual sales goals
• Check emails & texts often and respond promptly
• Preempt oversells and program changes
• Proficient in various Wide Orbit platforms: Wide Orbit Traffic, Wide Orbit Connect, Wide Orbit Media Sales, and Prisma
  • Order entry
  • Order revisions
  • Makegoods
  • Inventory report
  • Revenue report
  • Pull and send pre & post logs to clients who require them
  • Aging/Collections
  • Avails
  • Pull posts in WOMS during and after campaigns to ensure delivery
  • Create a program estimate in WOMS as needed
• Ensure WOC is clear multiple times throughout the day (orders & preempts entered in a timely fashion)
• New agency/advertiser profile setup
• Send market condition reports to agencies
• Update pending in Matrix regularly and as accurately as possible
• Assist Director of Sales with rate card programming updates and p-code guidance
• Production work orders via Monday.com when needed
• Pull Nielsen reports
• Traffic backup when needed
• Maintain billboard inventory
• Assist managers and ME’s with pulling reports when needed
• Assist Media Executives as needed
• Assist with new Media Executive Training
• Assist with preparation of trade contracts and orders
• Coordinate with Corporate Formatting Specialist for format updates

Qualifications/Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in broadcast television, sports sponsorships, digital media, digital marketing strategy, or client solutions.
• Proficiency in Gray systems such as Wide Orbit, OMS, BI Tools, Matrix and/or CRM, Nielsen, Media Monitors
• Strong communication skills, with the ability to translate technical and operational information into clear, agency/client-ready insights.
• Skilled at bridging technical detail to business context to help position solutions effectively.
• Understanding of attribution models, ROI reporting, and performance measurement.
• Highly motivated, proactive, collaborative, and a team player.

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.