MEDIA EXECUTIVE - WTVM

Gray Local Media, Inc; Columbus (GA); On-site; USD 50,000 - 75,000; Full time

Job summary

WTVM, Gray Television's ABC affiliate in Columbus, GA, has an immediate opening for a New Business Media Executive to grow local broadcast and digital revenue.

You will hunt for new business, qualify prospects, and connect them with our best-in-class marketing solutions, building lasting client relationships through consulting and creativity. If you excel in outside sales and thrive in a fast-paced market, apply today.

Qualifications

• College degree preferred or equivalent years of experience.
• Outside sales or media sales background preferred.
• Excellent grammar, organizational and time management skills.
• Exceptional customer service skills.
• Ability to work independently and manage time.
• Prospecting and relationship-building skills.
• Strong active listening and presentation skills.
• Curiosity, creativity, and collaboration.
• Critical thinking and problem solving.
• Ability to handle ambiguity and change.
• Teachable and open to feedback.
• Professional appearance, integrity, and discipline.

Responsibilities

• Hunt and prospect for new business leads.
• Meet weekly/monthly sales activity minimums.
• Research opportunities, generate or follow through on sales leads, and manage an active pipeline of potential revenue.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Provide expert insights and consultancy to build productive client relationships.
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue.
• Manage your book of business using multiple CRM and client management tools.
• Responsible for managing billing inquiries and payment collections.
• Communicate and collaborate effectively internally across all departments.

Skills

Outside sales

Media sales

Communication skills

Time management

Customer service

Independent work

Prospecting

Relationship building

Active listening

Presentation skills

Curiosity

Creativity

Collaboration

Problem solving

Adaptability

Teachable

Professional appearance

Education

College degree preferred or equivalent

Tools

CRM software

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WTVM:

For over 70 years, WTVM has served its 16-county DMA across west Georgia and East Alabama. As a broadcast pioneer, WTVM serves as the Chattahoochee Valley's most-watched television station. WTVM is the dominant local media provider in the Chattahoochee Valley, both on-air and online. WTVM is the largest and most trusted news team in the market, producing more than 58 hours of local news weekly. WTVM.com, the WTVM News app, the WTVM Weather app, and WTVM social media platforms deliver our news on demand and on the go to a vast and growing digital audience.

Job Summary/Description:

WTVM, Gray Television's ABC affiliate in Columbus, Georgia, has an immediate opening for a New Business Media Executive to join our team of multi-media advertising/marketing professionals.

We are looking for SALES SUPER STARS to grow our already commanding share of local broadcast and digital revenue. Our ideal hire will be self-motivated to exceed expectations and possess strong consultancy skills and a curious and creative entrepreneurial spirit. We provide the training, tools, products, and environment for you to achieve unlimited success.

At WTVM, you will help local businesses connect with new and current customers using the best advertising resources in the business. This challenging and rewarding position will be responsible for identifying, qualifying, and acquiring new prospects and connecting them with our best-in-class marketing solutions to help them grow their business. This is a role focused on acquiring high-quality clients with significant short and long-term revenue potential.

If you have a successful background as a customer service and sales representative, retail sales associate, insurance sales executive, marketing director, or digital marketing and sales representative, then we encourage you to apply.

Duties/Responsibilities

• You will hunt and prospect for new business leads in your market.
• You will be expected to meet weekly/monthly sales activity minimums: cold calls, new business meetings, and closed deals.
• You will research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
• You will maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• You will be an expert in marketing and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships. (training provided)
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue for retention and growth.
• Manage your book of business using multiple CRM and client management tools and software.
• Responsible for managing billing inquiries and payment collections.
• Communicate and collaborate effectively internally across all WTVM departments and support staff.

Qualifications/Requirements:

• College degree preferred or equivalent years of experience.
• Previous outside sales or media sales preferred.
• Must have excellent grammar, organizational, time management, and communication skills.
• Exceptional customer service skills.
• Ability to work independently and manage your time effectively.
• Effective prospecting and relationship-building skills.
• Strong active listening and presentation skills.
• Curiosity, creativity, and desire to collaborate.
• Ability to think critically and solve complex problems.
• Ability to successfully manage ambiguity and unexpected change.
• Teachable and open to feedback as a means of continuous improvement.
• Consistent at delivering results through perseverance, confidence, and a positive outlook in the face of challenges.- Professional appearance, integrity, and discipline.

WTVM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.