Senior Media Analytics Lead Integrated Channels (Hybrid)

FanDuel; New York (NY); Hybrid; USD 106,000 - 133,000; Full time

Benefits offered by this job

Health plans

Annual bonus

Long-term incentive opportunities

401k matching up to 5%

Commuter benefits

Pet insurance

Job summary

FanDuel is seeking a Senior Analyst to join the Media Analytics team in New York. You will design and execute analyses to guide marketing investments across OTT, programmatic, and other channels, build automated solutions, and run tests.

You will collaborate with internal and external teams to deliver insights that shape FanDuel's sports strategy. You will manage data, craft clear findings, and communicate impact to leadership, while leveraging AI to enhance reporting and data visualization.

Qualifications

• 4+ years of relevant work experience in analytics, technical or commercial fields.
• Experience supporting acquisition/retention marketing teams and familiarity with marketing data ecosystems.
• Experience designing and managing tests and learning agendas; understanding of experimentation concepts (A/B testing, etc.).
• Strong organizational and time-management skills with ability to juggle multiple projects.
• Proficiency in SQL with experience in Python, R, or Spark for analysis.
• Ability to leverage generative AI (Claude Code or Codex) in reporting.
• Experience using data visualization tools such as Tableau to convey analysis.
• Strong communication and cross-team collaboration skills.
• Experience working across countries/time zones; interest in Fantasy Sports preferred.

Responsibilities

• Be the go-to analytic resource answering questions about integrated channel performance and deepen expertise in these channels.
• Manage relationships across internal and external stakeholders, prioritizing requests and delivering outputs punctually.
• Act as an individual contributor on ambiguous, technically challenging analytics problems for integrated media channels.
• Own data and use analytic techniques to answer stakeholder questions.
• Become an expert in media experimentation setup and execution to drive learning agendas.
• Develop creative and repeatable data visualization solutions for leadership visibility.
• Leverage AI to augment or automate reporting solutions.
• Mentor other analysts through coaching on analysis techniques and insights presentation.
• Communicate project timelines and plans to manage workload and stakeholder expectations.

Skills

SQL

Python

Tableau

Generative AI

A/B testing

Data storytelling

Stakeholder management

Experiment design

Tools

Tableau

Job description

FanDuel is seeking a Senior Analyst to join the Media Analytics team in New York. You will design and execute analyses to guide marketing investments across OTT, programmatic, and other channels, build automated solutions, and run tests.

You will collaborate with internal and external teams to deliver insights that shape FanDuel's sports strategy. You will manage data, craft clear findings, and communicate impact to leadership, while leveraging AI to enhance reporting and data visualization.