Senior Media Analytics Lead, Integrated Channels

FanDuel; United States; On-site; USD 106,000 - 133,000; Full time

Benefits offered by this job

Health benefits

401k matching

Annual bonus

Paid time off

Job summary

FanDuel is seeking a Senior Analyst for its Media Analytics team in the United States. You will design and run analyses, automate solutions, and run tests to inform sports marketing investments. You will work with various channels, manage stakeholder relationships, and communicate insights clearly to guide decisions.

The role emphasizes experimentation, data ownership, and innovative data visualization. You will mentor colleagues and contribute to learning agendas while leveraging AI to augment

Qualifications

• 4+ years of analytics or commercial experience.
• Experience supporting acquisition/retention marketing teams and familiarity with marketing data ecosystems.
• Practical experience managing tests and learning agendas; strong understanding of experimentation concepts (A/B testing, etc.).
• Proven ability to manage data and tell insights effectively to stakeholders.

Responsibilities

• Be the go-to analytic resource for integrated channel performance and optimization.
• Manage relationships with internal and external stakeholders; prioritize requests and deliver outputs on time.
• Tackle ambiguous analytics problems to support media channel teams as an individual contributor.
• Own data and employ techniques to answer stakeholder questions and guide decisions.

Skills

SQL

Python/R/Spark

Tableau

Generative AI

Tools

SQL

Job description

FanDuel is seeking a Senior Analyst for its Media Analytics team in the United States. You will design and run analyses, automate solutions, and run tests to inform sports marketing investments. You will work with various channels, manage stakeholder relationships, and communicate insights clearly to guide decisions.

The role emphasizes experimentation, data ownership, and innovative data visualization. You will mentor colleagues and contribute to learning agendas while leveraging AI to augment