Director, Media Investment Strategy & Growth

InforCapital, partnership; New York (NY); On-site; USD 146,000 - 183,000; Full time

Benefits offered by this job

Health insurance

401k matching

Generous paid time off

Annual bonus

Job summary

FanDuel Group in New York is seeking an Acquisition and Investment Strategy Director to lead media investment allocation strategy, enhancing business results through data-driven decisions. The ideal candidate will oversee a high-performing team, fostering operational efficiencies while optimizing media investments.

A minimum of 8 years in digital marketing with managerial experience is preferred. This pivotal role comes with an attractive salary range of $146,000 - $183,000 USD and extensive employee benefits.

Qualifications

• 8+ years of experience in digital/growth marketing with a focus on consumer acquisition.
• 5+ years of managerial experience preferred.
• Proven ability to influence senior leadership teams.

Responsibilities

• Lead high performing teams in media planning and investment strategy.
• Drive brand and business growth through media investment practices.
• Collaborate with internal teams for performance reporting and campaign optimizations.

Skills

Digital marketing expertise

Analytical skills

Management experience

Communication skills

Commercial acumen

Data-driven decision making

Customer focus

Education

Bachelor's Degree in Marketing, Business or Analytical field

Tools

Amplitude

Appsflyer

Google Analytics (GA)

Tableau

Job description

FanDuel Group in New York is seeking an Acquisition and Investment Strategy Director to lead media investment allocation strategy, enhancing business results through data-driven decisions. The ideal candidate will oversee a high-performing team, fostering operational efficiencies while optimizing media investments.

A minimum of 8 years in digital marketing with managerial experience is preferred. This pivotal role comes with an attractive salary range of $146,000 - $183,000 USD and extensive employee benefits.