Sports Insights & Analytics Lead (Hybrid)

Versant; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Hybrid work arrangement (office 3+days

Benefits package: medical, dental, and

Job summary

Versant in New York is seeking a senior media research professional to gather, analyze, and interpret data from TV, streaming, social media, and podcasts to drive content strategy across its sports brands.

You will work with Nielsen, Comscore, Adobe, Looker and Tableau to deliver actionable insights, dashboards, and reports for senior leadership, with a focus on audience behavior and engagement across platforms.

Qualifications

• 4-year bachelor’s degree or higher.
• Experience with Digital Platform data & tools (Adobe Analytics, Comscore, Looker, Sprout Social).
• Expertise with Nielsen Tools (tracking, Reach & Frequency, Duplication, Segmentation).
• Experience with Tableau or Domo for visualization is a plus.
• Proficiency in SQL, Python, and R for data analysis.

Responsibilities

• Lead cross‑platform analysis of linear TV, streaming, and social media to assess outcomes for Versant brands.
• Support quantitative analysis across Versant’s Sports portfolio (USA Sports, CNBC Sport & Fandango).
• Leverage Nielsen, Comscore, and Adobe data to generate cross‑platform insights.
• Produce dashboards and reports for key sports properties in the growing portfolio.
• Present findings to senior leadership and stakeholders to drive data‑driven decisions.
• Forecast sports viewership across linear and streaming platforms.
• Automate reports with Tableau to communicate KPIs.

Skills

SQL

Python

R

Excel

PowerPoint

Analytics storytelling

Education

Bachelor's degree or higher

Tools

Adobe Analytics

Comscore

Looker

Sprout Social

Tableau

Domo

Nielsen Tools

Job description

Versant in New York is seeking a senior media research professional to gather, analyze, and interpret data from TV, streaming, social media, and podcasts to drive content strategy across its sports brands.

You will work with Nielsen, Comscore, Adobe, Looker and Tableau to deliver actionable insights, dashboards, and reports for senior leadership, with a focus on audience behavior and engagement across platforms.