Senior Associate, Predictive Customer Marketing

FanDuel; New York (NY); On-site; USD 86,000 - 108,000; Full time

Benefits offered by this job

Health plans

Bonus opportunities

401(k) with match

Paid time off

Commuter benefits

Pet insurance

Job summary

FanDuel is seeking a Senior Associate, Customer Marketing to execute lifecycle campaigns for FanDuel Predicts, driving engagement and long‑term value across onboarding, activation, retention and re‑engagement.

Collaborate with Marketing leadership and cross‑functional partners to bring campaigns to market, analyze performance, and optimize the customer experience with data‑driven insights and creative thinking.

Qualifications

• 3+ years in marketing, commercial, or similar.
• Fundamental understanding of marketing platforms, ESPs, and CDP tech.
• Deep knowledge of sports betting or online gaming is a plus.
• Strong metrics understanding in marketing and commercial contexts.
• Excellent project management and design thinking skills.
• Experience partnering with cross-functional teams to deliver campaigns.
• Highly organized with strong attention to detail.
• Results-driven with objective performance measurement.
• Strong analytical decision-making skills with business outcomes.
• Collaborative, proactive, and pragmatic problem-solver.
• Ability to thrive in a fast-paced environment and adapt quickly.
• Exceptional written and verbal communication skills.
• Knowledge of sports, casinos, culture, and regulated industry is a plus.
• Willing to work non-traditional hours.

Responsibilities

• Contribute to lifecycle marketing strategies across retention, monetization, and re-engagement stages.
• Identify gaps, build business cases, and shape roadmap priorities with Marketing leadership.
• Execute end-to-end campaigns at scale and monitor performance.
• Partner with analytics, product, and CRM to optimize lifecycle initiatives.
• Build audiences using behavioral and transactional data for relevant experiences.
• Design and run experiments (A/B/multivariate) with insights from Analytics.
• Translate data into stories that drive action and improve journeys.
• Drive personalization and automation using real-time signals across channels.
• Collaborate on tech, data, and measurement frameworks for campaigns.
• Work with market insights, data science, and product roadmaps to improve outcomes.
• Leverage lifecycle marketing expertise to influence broader strategies.
• Evaluate campaigns continuously and iterate to boost retention and engagement.
• Utilize AI tools to enhance analysis and productivity while staying detail-focused.

Skills

Marketing platforms

Email Service Providers

Customer Data Platform

Cross-functional collaboration

Data-driven decision making

A/B testing

Lifecycle marketing

Strategic thinking

Creative problem-solving

Communication skills

Organization

Tools

CRM tools

A/B testing platforms

Analytics tools

Job description

FanDuel is seeking a Senior Associate, Customer Marketing to execute lifecycle campaigns for FanDuel Predicts, driving engagement and long‑term value across onboarding, activation, retention and re‑engagement.

Collaborate with Marketing leadership and cross‑functional partners to bring campaigns to market, analyze performance, and optimize the customer experience with data‑driven insights and creative thinking.