Marketing Science VP - Measurement & Analytics Leader

FanDuel; New York (NY); On-site; USD 228,000 - 304,000; Full time

Benefits offered by this job

Health insurance

401k with match

Annual bonus

Paid time off

Stock options

Job summary

FanDuel is seeking a VP of Marketing Analytics / Marketing Science to define and lead how we measure the effectiveness of our media investments, sponsorships, and partnerships. This leader will shape the framework across paid media, leagues, teams, and partnerships, reporting to the SVP of Media & Partnerships.

The role blends advanced analytics with modern measurement methods, building scalable dashboards, analytics tools, and cross‑functional collaboration with Media, Partnerships, Finance,

Qualifications

• Minimum 12+ years in marketing analytics or media measurement.
• Experience in media agencies or marketing consultancies is strongly preferred.
• Deep expertise in marketing measurement methodologies including MMM, attribution, and incrementality testing.
• Strong understanding of digital and sports media ecosystems and partnerships.
• Proven ability to translate analytics into strategic recommendations for senior leadership.

Responsibilities

• Define the vision and roadmap for measuring media investments, sponsorships, and partnerships.
• Develop frameworks to evaluate ROI, incrementality, and brand impact.
• Build scalable measurement approaches linking media exposure to outcomes.
• Lead analytics for league partnerships, sponsorships, and media deals.
• Partner with stakeholders to provide data-driven valuations and insights.
• Oversee MMM, attribution, experimentation, and causal inference programs.
• Lead development of dashboards, reports, and self-service analytics tools.

Skills

Marketing analytics

Marketing science

MMM

Attribution

Causal inference

SQL

Python

Dashboards

Leadership

Stakeholder management

Education

Bachelor's in quantitative field

Advanced degree preferred

Tools

SQL

Python

R

Tableau

Looker

Power BI

Job description

FanDuel is seeking a VP of Marketing Analytics / Marketing Science to define and lead how we measure the effectiveness of our media investments, sponsorships, and partnerships. This leader will shape the framework across paid media, leagues, teams, and partnerships, reporting to the SVP of Media & Partnerships.

The role blends advanced analytics with modern measurement methods, building scalable dashboards, analytics tools, and cross‑functional collaboration with Media, Partnerships, Finance,