Senior Analytics Leader, Digital Media Insights

Publicis Group; Northern (KY); Hybrid; USD 112,000 - 161,000; Full time

Benefits offered by this job

Paid Family Care

Adoption/Surrogacy support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Flexible time off

Work Your World program

Job summary

Starcom, a leading Publicis Groupe media agency, is seeking an Associate Director in Applied Analytics to lead digital media measurement, analytics, and storytelling for client brands. You will use data across datasets to quantify campaign performance and inform media planning and buying.

You will manage a team, guide KPI development, build data strategies, and present insights to clients. This role blends strategic thinking with hands-on analytics, requiring proficiency in SAS, R, Python, and

Qualifications

• Bachelor’s degree preferred in marketing/advertising/communications/business/sociology/consumer insights
• 5+ years in media/marketing research, consumer insight, consulting or digital advertising analytics
• 2+ years of people management experience
• Strong project management, organizational, and communication skills
• Strong grounding in traditional and digital media advertising effectiveness
• Familiarity with syndicated and customer data environments
• Advanced knowledge of measurement vendor marketplace and evaluating new capabilities
• Experience with SAS, R, Python a plus
• Excel proficiency; visualization tools like Tableau, GoodData, Datorama a plus
• Relational database concepts familiarity

Responsibilities

• Execute, manage, and deliver best-in-class measurement to inform media buying
• Lead KPI development and technology integrations to improve data quality
• Guide teams on data visualization to tell meaningful client stories
• Develop data strategies and playbooks for next-gen targeting
• Collaborate with clients to understand goals and challenges
• Design and execute test-and-learn measurement roadmaps tied to business goals
• Translate data into actionable media planning and budget decisions
• Support analytics activities and mining of audience data for insights
• Mentor and develop direct reports
• Drive day-to-day insights and contribute to cross-brand learning roadmaps
• Lead data-centered learning initiatives for optimizations and impact future plans

Skills

5+ years in media/marketing research

people management

project management

advertising effectiveness

data visualization

data environments

statistical software SAS

Excel proficiency

Tableau/GoodData/Datorama

relational databases

Education

Bachelor’s degree

Tools

SAS

R

Python

Tableau

GoodData

Datorama

Excel

Job description

Starcom, a leading Publicis Groupe media agency, is seeking an Associate Director in Applied Analytics to lead digital media measurement, analytics, and storytelling for client brands. You will use data across datasets to quantify campaign performance and inform media planning and buying.

You will manage a team, guide KPI development, build data strategies, and present insights to clients. This role blends strategic thinking with hands-on analytics, requiring proficiency in SAS, R, Python, and