Senior Media Analytics & Insights Analyst

Publicis Groupe; Birmingham (MI); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Paid family care

Adoption and fertility support

Pet adoption assistance

Employee assistance programs

Tuition assistance

Generous paid time off

Flexible working arrangements

Work Your World program

Job summary

Razorfish is seeking a Senior Analyst to support media analytics and measurement across campaigns. You will transform data into actionable insights to inform optimization and future planning, partnering with media, strategy, and analytics teams to ensure outputs are decision-ready.

You will build dashboards, contribute to measurement frameworks, and communicate insights clearly while maintaining data accuracy and quality across sources.

Qualifications

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker).
• Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• Translate data into clear findings and actionable recommendations.
• Build and maintain dashboards and reports that are intuitive and decision-ready.
• Support development and execution of measurement frameworks and learning agendas.
• Contribute to presentations with insight-driven storytelling, not just data reporting.
• Partner with media teams to identify in-flight optimization opportunities.

Skills

Media analytics

Paid media metrics

Data analysis

Insight generation

Communication

Tools

Adobe Analytics

GA4

Tableau

Looker

Excel

SQL

Funnel.io

Job description

Razorfish is seeking a Senior Analyst to support media analytics and measurement across campaigns. You will transform data into actionable insights to inform optimization and future planning, partnering with media, strategy, and analytics teams to ensure outputs are decision-ready.

You will build dashboards, contribute to measurement frameworks, and communicate insights clearly while maintaining data accuracy and quality across sources.