Senior Martech Product Manager — Data-Driven Growth

Texas Capital Bank

Austin (TX)

On-site

USD 130,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Health insurance

Wellness program

Fertility support

Life insurance

401K match

Paid time off

Paid holidays

Job summary

Texas Capital Bank is seeking a Senior Martech Product Manager to lead our marketing technology stack for both B2B and B2C initiatives. You will collaborate with marketing and technology to ensure effective implementation, data flow, and measurable impact on sales and efficiency.

The role requires overseeing platform selections, ongoing optimization, and cross‑functional training while ensuring privacy and data governance across the martech ecosystem.

Qualifications

7+ years leading marketing technology initiatives

Responsibilities

Develop and execute martech strategy for B2B and B2C
Stay current with martech trends and drive continuous improvement
Lead selection and management of martech platforms and data integrations
Analyze and optimize martech performance and ROI
Train teams on martech best practices and data governance
Monitor martech performance and provide actionable insights
Ensure data privacy compliance and data quality across systems
Gather requirements and act as product owner for platforms
Lead UAT with stakeholders and prioritize defects
Collaborate with vendors/SI partners for new platforms and releases

Skills

Marketing tech

SQL basics

API management

Vendor management

Data-driven

Education

Bachelor's degree in Marketing/Business/IT

Tools

Marketing automation

CDP

DMP

Job description

The role requires overseeing platform selections, ongoing optimization, and cross‑functional training while ensuring privacy and data governance across the martech ecosystem.

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