Product Owner — Digital Insights & Martech Ops

Texas Capital Bank; Richardson (TX); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Texas Capital Bank is seeking a Product Owner for Digital Insights & MarTech Ops in Richardson/Austin. You will lead the listening post that synthesizes behavioral data, surveys, and tagging signals to inform product and marketing roadmaps.

You will own the insights infrastructure, manage GTM and Quantum Metric tagging, ensure data quality, and collaborate across vendor, product, and marketing teams to turn data into strategic action.

Qualifications

• Bachelor's degree in Business, Marketing, Information Systems, or a related field.
• 2-4 years of professional experience in product management, marketing operations, or business analysis.
• Experience with digital platforms, UX initiatives, or marketing tech stacks.
• Strong analytical mindset with ability to translate data into insights and actions.

Responsibilities

• Establish and operationalize the listening post to synthesize signals from tagging, surveys, user sessions, and marketing interactions.
• Own the insights product roadmap to deliver actionable intelligence for stakeholders.
• Facilitate survey design, deployment, and analysis to inform strategic decisions.
• Translate data into strategic narratives and recommendations influencing roadmaps.
• Manage GTM and Quantum Metric tagging strategy, governance, and data quality.

Skills

Data analysis

Cross-functional collaboration

Vendor management

Communication

Stakeholder alignment

Education

Bachelor's degree in Business/Marketing/IS

Tools

Google Tag Manager

Quantum Metric

Qualtrics

Pendo

Job description

Texas Capital Bank is seeking a Product Owner for Digital Insights & MarTech Ops in Richardson/Austin. You will lead the listening post that synthesizes behavioral data, surveys, and tagging signals to inform product and marketing roadmaps.

You will own the insights infrastructure, manage GTM and Quantum Metric tagging, ensure data quality, and collaborate across vendor, product, and marketing teams to turn data into strategic action.