Senior MarTech Platform Strategist

Horizontal Digital; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Horizontal Digital in the United States is seeking a Digital Platform Strategist to partner with enterprise clients to define, orchestrate, and activate MarTech ecosystems that power personalized, connected customer experiences.

This role bridges business strategy, marketing operations, customer insights, and platform capabilities, ensuring clients maximize value across CMS, CDP, DAM, and optimization tools.

Qualifications

• 5–10+ years of experience in digital strategy,MarTech consulting,CX/UX strategy, or marketing operations.
• Hands-on understanding of MarTech platforms such as CMS, CDP, DAM, marketing automation, and testing/optimization tools.
• Excellent communication skills with the ability to build trust among technical and non-technical stakeholders.
• Experience with enterprise client environments and complex stakeholder models.

Responsibilities

• Lead discovery sessions with marketing, digital, IT, and product stakeholders to define business goals and map them to MarTech-enabled CX outcomes.
• Build platform activation roadmaps that clarify use cases, dependencies, data flows, content requirements, and measurable KPIs.
• Translate complex technical capabilities into actionable strategies that marketing and business teams can understand and execute.
• Develop maturity assessments across personalization, content operations, data readiness, testing/optimization, and marketing automation.
• Assess platforms usage and identify opportunities to unify data, content, automation, and analytics.
• Work with lead strategists, solution architects, and technical teams to translate strategy into platform configurations, integration requirements, and implementation plans.
• Create frameworks for content orchestration, taxonomy, tagging, modular content, metadata design, and governance.
• Define personalization approaches in relation to audience segmentation, journeys, triggers, content decisioning, and testing methodologies.
• Partner with creative and content teams to ensure messaging and content structures align with platform capabilities.
• Present recommendations to executive stakeholders with clarity and confidence.
• Contribute to new business pursuits, including vision decks, RFP responses, and workshop facilitation.
• Develop thought leadership and support business development.
• Mentor and manage team members, while contributing to the Strategy competency.

Skills

Digital strategy

MarTech consulting

CX/UX strategy

Marketing operations

Analytics & KPIs

Communication skills

Stakeholder management

Tools

CMS

CDP

DAM

Marketing automation

Testing/optimization tools

Job description

Horizontal Digital in the United States is seeking a Digital Platform Strategist to partner with enterprise clients to define, orchestrate, and activate MarTech ecosystems that power personalized, connected customer experiences.

This role bridges business strategy, marketing operations, customer insights, and platform capabilities, ensuring clients maximize value across CMS, CDP, DAM, and optimization tools.